Product Marketing Manager

Summary

Join Mercury, a fintech company revolutionizing banking for businesses, as their Product Marketing Manager for New Audiences GTM. You will manage and execute marketing campaigns targeting new verticals, primarily professional services. This role requires a deep understanding of customer needs and the competitive landscape, leveraging data to inform strategic decisions. You will collaborate with various teams to develop and launch products, manage marketing initiatives, and measure campaign success. The ideal candidate possesses 5+ years of experience, including 3+ years in product or solutions marketing within a tech company. Mercury offers a competitive salary and equity, along with benefits.

Requirements

• 5+ years experience, with 3+ years of product marketing or solutions marketing experience at a tech company (FinTech a plus but not required)
• Consider yourself a marketing generalist. You are as comfortable discussing a social media or email campaign as you are conducting customer research and defining a product’s go-to-market strategy
• Pride yourself in being able to influence others and work cross-functionally effectively
• Know how to prioritize and create long-form documentation to explain your decisions
• Be passionate about solving problems for founders and entrepreneurs. You are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations
• Be flexible and have an understanding that in a fast-growing startup like ours, your job might change often. We are looking for someone who embraces and is comfortable with rapid change

Responsibilities

• Deeply understand our target customers and the competitive landscape. Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it
• Own positioning, audience segmentation, key value propositions, and channel strategy for the professional services audience
• Build strong relationships across marketing and sales teams to develop advertising, landing pages, public relations outreach, emails campaigns, case studies, and social posts relating to your audiences and products
• Test, learn, and iterate – it is early days for us and we are open-minded to what the “best” strategy or process will be
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires
• Relentlessly measure success to ensure we’re working on the most important things and pivot when necessary
• When applicable, partner with engineering, design, marketing, and business teams to develop and execute GTM plans to launch new products and support continual adoption and awareness of existing ones

Preferred Qualifications

Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)

Benefits

• Base salary
• Equity (stock options)
• Benefits