Senior Product Marketing Manager

Summary

Join Beautiful.ai as a Senior Product Marketing Manager and build the product marketing discipline, leading the go-to-market strategy for our product offerings. You will identify customer needs and solutions to drive business growth, uncovering customer insights and developing positioning, messaging, and enablement efforts. This highly cross-functional role involves collaboration with various teams and reports directly to the Chief Marketing Officer. Responsibilities include developing product messaging and positioning, leading go-to-market strategies, optimizing customer funnels, conducting market research, and collaborating cross-functionally. The ideal candidate possesses extensive experience in product marketing within a SaaS company, strong analytical and communication skills, and a deep understanding of SaaS metrics.

Requirements

• 5-7+ years of experience in product marketing within a SaaS subscription company with a PLG motion
• Proven track record of developing and executing successful product marketing programs in a PLG funnel
• Highly skilled at customer and market research with a history of uncovering actionable insights
• Strong analytical skills with the ability to translate complex data into actionable strategies
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Exceptional communication and interpersonal skills, with a talent for cross-functional collaboration
• Deep understanding of SaaS metrics, customer lifecycle stages, and subscription business models
• Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment

Responsibilities

• Develop and refine clear, differentiated product messaging and positioning that resonates with both individual users and enterprise buyers
• Continuously iterate messaging based on customer insights, competitive analysis, and market trends
• Lead the go-to-market strategy for product launches and updates, collaborating closely with Product, Sales, and Customer Success teams
• Define launch goals, create integrated campaigns, and measure success
• Design, execute, and optimize multi-channel marketing campaigns to drive conversion, engagement, and retention
• Collaborate with lifecycle, content and performance marketing, and product management to develop strategies to increase trailer conversion and customer retention
• Develop and execute data-driven testing and learning agenda to optimize conversion
• Conduct customer research to identify pain points, motivations, and buying behavior across user personas
• Analyze competitive landscape and market opportunities to inform product development and marketing strategies
• Synthesize customer and market research into actionable insights that influence marketing and product strategy and roadmaps
• Work closely with Marketing, Product, Engineering, Sales and Customer Success teams to align on product roadmap and priorities
• Establish best practice processes and communications for cross-functional collaboration

Benefits

• Flexible vacation policy and a fully remote work policy
• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
• Comprehensive 401K program
• FSA and Commuter Benefits
• Competitive Equity with a 4 year vesting schedule
• Life / AD&D and Disability Coverage
• Parental leave for birthing or non-birthing parents - specific to each state / 60% coverage under company secondary insurance for birthing parent