Senior Product Marketing Manager

Summary

Join Typeform as a Senior Product Marketing Manager and lead the development and execution of strategic go-to-market plans. You will craft compelling messaging, collaborate with cross-functional teams, and ensure a unified approach to driving product awareness, adoption, and growth. This senior individual contributor role requires a proven track record of successfully launching and marketing B2B SaaS products. You will be responsible for creating marketing content, using customer insights to inform strategies, and optimizing product messaging. The role involves representing Typeform at events and analyzing the performance of marketing initiatives. This position reports to the Sr. Director of Integrated Marketing.

Requirements

• 5- 8+ years of experience in a product or solution marketing role
• Proven track record of successfully launching and marketing B2B SaaS products
• Highly creative, detail-oriented, and organized
• Demonstrated ability to lead strategic marketing initiatives, work collaboratively across teams, and manage multiple projects simultaneously
• Demonstrated experience in creating compelling product marketing content, including case studies, blogs, and promotional materials
• Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plans
• Proven ability to think strategically, prioritize ruthlessly, problem-solve, and execute independently

Responsibilities

• Develop and implement comprehensive product marketing strategies to drive product awareness, adoption, and growth
• Orchestrate new product and feature launches, and work closely with product management to ensure we’re delivering end-to-end solutions that meet customers needs
• Craft product messaging, positioning, and content for each key product, feature, use case, solution, and persona
• Compile and distribute customer, competitive, and industry insights to inform product positioning and packaging, identify opportunities, and guide roadmap decisions
• Continually optimize product messaging and positioning across all market-facing communications, including our website, product collateral, and digital content
• Support the marketing team with key messaging and insights to execute targeted campaigns that resonate and differentiate Typeform in the market
• Develop tools and training materials to support internal teams and external partners, including product demos, enablement materials, marketing collateral, and competitive intelligence
• Represent Typeform at product events, customer conferences, and in presentations with partner and sales teams
• Monitor and analyze the performance of product marketing initiatives, providing actionable insights and recommendations

Preferred Qualifications

Experience with hybrid product and sales-led GTM motion

Benefits

• We move as one team , empowering our collective efforts by valuing each individual’s unique perspective
• This fosters strong bonds grounded in respect, transparency, and trust
• We champion our diverse customer base by anticipating their needs and addressing their challenges with priority
• Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results