Product Marketing Manager

Summary

Join Mediafly, a leading revenue enablement platform company, as a Product Marketing Manager. You will play a key role in shaping go-to-market strategies, driving demand, and crafting compelling customer-centric messaging for our AI-powered Value and Enablement products. This role requires a strong background in B2B SaaS product marketing and involves responsibilities such as developing customer messaging, managing product launches, driving customer engagement, and optimizing marketing strategies. You will collaborate closely with sales, product, and demand generation teams. The position offers a competitive salary, flexible working hours, generous paid time off, and a remote-based opportunity in Canada.

Requirements

• At least 3 years of experience in B2B SaaS, preferably in Martech or Sales Enablement
• Strong background in customer & product marketing
• Deep understanding of digital marketing, lead gen, and marketing communications
• Experience with social, content, and digital marketing strategies
• A data-driven mindset—comfortable with marketing analytics & optimization
• Ability to work cross-functionally with Sales, Product, and Demand Generation teams
• Exceptional writing, storytelling, and communication skills

Responsibilities

• Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams
• Develop customer-centric messaging and positioning that clearly communicates the value of our platform
• Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success
• Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives
• Own and optimize social, digital, and content marketing strategies to attract and nurture leads
• Partner with Data stakeholders to develop targeted campaigns, including email, paid media, and organic channels
• Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture
• Develop sales collateral, pitch decks, and battle cards to empower sales teams
• Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy
• Collaborate closely with Product & Sales to ensure alignment on messaging and positioning

Preferred Qualifications

• You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
• Proven experience in a fast-paced startup environment

Benefits

• Remote based in Canada
• Flexible working hours
• Generous Paid Time Off
• Competitive Salary
• Transparent Career Paths
• Generous Paid Parental Leave
• Remote Stipend