Product Marketing Manager

Summary

Join Paddle as a Product Marketing Manager and play a key role in shaping our product strategy and go-to-market plans. You will conduct competitive analysis, gather customer insights, develop product positioning and messaging, and create go-to-market strategies. Collaborate with cross-functional teams, including Product & Engineering, Marketing, Sales, and Customer Success, to ensure alignment between seller needs and product solutions. Measure and report on project success and contribute to the overall product marketing vision. This role requires experience in marketing payment systems or similar products, excellent communication skills, and a collaborative spirit.

Requirements

• You have experience in marketing payment systems, invoicing tools, tax and compliance products, subscription platforms or similar
• You have great communication and storytelling skills
• You have an eagerness and ability to work with people from all over the business, keeping them informed and involved
• You have a passion for new challenges and prioritising multiple work streams well

Responsibilities

• Perform competitive analysis to equip our teams with the necessary knowledge to drive sales and product innovation
• Conduct interviews and collect data with our product team so we can evolve our market segmentation and persona definitions
• Develop positioning and messaging for your products to effectively communicate our value proposition to software sellers
• Create go-to-market strategies that define internal & external communication plans, collaborating with project stakeholders to help you execute
• Help Marketing and Sales produce content for our website and collateral for our commercial teams, to support both product launch & demand generation events
• Measure and report on the success of each project
• Support the product marketing leadership with thoughts on wider product marketing strategy and product vision

Preferred Qualifications

Proven experience in SaaS or Fintech with a background in content or growth marketing

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Work remotely
• Work from one of our stylish hubs
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training