Remote Product Marketing Manager

Summary

The job description is for 3 Product Marketing Manager roles at Miovision. Each role focuses on different product segments: Data Collector and Traffic Engineering Solutions, Transit and Emergency Solutions, and Permanent Cameras & Data Enabler Solutions. The roles involve various responsibilities such as partnering with Product Managers, market research, competitive positioning, messaging research, UIUX, Ideal Customer Profiles and buyer personas development, positioning, message, solution narrative, go-to-market strategies, launch strategies, sales teams support, marketing teams support, annual sales-play themes, and Jira and Confluence usage. The required qualifications are 3-5+ years of B2B tech product marketing experience, proven experience taking products through market launch in the tech industry, experience working closely with Product Managers on product strategy, competitive intelligence and market research, positioning, messaging, developing solution narratives, producing high-quality pitch decks, and a strong grasp of traffic, networking, IoT, or Smart Cities. The preferred qualifications are experience marketing products to the public sector or traffic engineering firms.

Requirements

• 3-5+ years experience in B2B tech product marketing
• Proven experience taking products through market launch in the tech industry
• Experience working closely Product Managers on product strategy
• Experience with competitive intelligence and market research
• Experience with positioning, messaging and developing solution narratives
• Experience producing high quality pitch decks that tell value stories
• Experience with Jira and confluence

Responsibilities

• Act as a right hand and partner to Product Managers
• Support the product strategy by representing the voice of the customer throughout the strategy and product development process
• Ensure Product Managers can identify and articulate the customers problems, how our solutions helps, what value it delivers and how the solution competes
• Support Product Management with market research, competitive positioning and messaging research
• Partner with UIUX to complete full lifecycle customer journey mapping owning the development of Ideal Customer Profiles and buyer personas
• Develop positioning, message,  and the overall solution narrative and core sales materials that explain the unique value Miovision solutions deliver in an engaging and compelling way
• Work with our sales teams and marketing teams to develop go-to-market and launch strategies, providing them with what they need to to know to successfully sell and market our products
• Work with sales teams and marketing teams to develop annual sales-play themes and supporting information and materials

Preferred Qualifications

• Strong grasp of traffic, networking, IoT, or Smart Cities is a plus
• Bonus - Experience marketing products to the public sector or traffic engineering firms

Benefits

• Comprehensive health benefits starting on day one
• RRSP Matching Plan
• Variable Incentive Plan
• Mio-Days (extending three-day weekends to four-days and providing a Holiday Shutdown in December)
• Virtual Healthcare Service
• Internet subsidy and remote work allowance
• Enhanced paternity and maternity leaves
• Unlimited vacation policy
• Wellness offerings (Fitness, Mindfulness)