Newsela is hiring a
Product Marketing Manager

Summary

The job is for a Product Marketer in the K-12 education sector at Newsela, responsible for market differentiation through insights, product requirements, marketing content, and sales enablement. The role requires a bachelor's degree, 5+ years of B2B Product Marketing experience, and skills in communication, collaboration, organization, and user-centric approach.

Requirements

• Have a bachelor's degree in marketing, business, or a related field
• Be a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education

Responsibilities

• Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap
• Own planning and GTM execution for Newsela product and feature launches
• Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers
• Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers
• Support go-to-market efforts to expand Newsela ELA’s reach in international markets

Preferred Qualifications

• Experience launching new products and features, developing product value propositions, and building and maintaining buyer personas
• Created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences

Benefits

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits