Product Marketing Manager
Onebrief
📍Remote - Worldwide
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Job highlights
Summary
Join Onebrief, a rapidly growing defense technology company, as their Product Marketing Manager. You will be responsible for defining and executing go-to-market strategies, crafting compelling product narratives, and supporting sales enablement. This role requires 5-7 years of experience in product marketing, strong analytical and communication skills, and a Bachelor's degree. Experience in the defense tech industry is a plus but not required. You will collaborate with various teams, conduct market research, and develop marketing materials. Onebrief offers the opportunity to work on impactful projects within a dynamic and growing organization.
Requirements
- 5-7 years of experience in product marketing, with a focus on B2B technology or a related field
- Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies
- Ability to gather and interpret market data, transforming insights into actionable strategies
- Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills
- Ability to grasp complex technologies and translate them into compelling marketing narratives
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Responsibilities
- Conduct ongoing market research and competitive analysis to understand industry trends, customer needs, and market gaps
- Leverage insights to inform product positioning, messaging, and go-to-market strategies
- Act as the voice of the customer, championing their needs within product development and marketing teams
- Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the defense tech market
- Collaborate with product management and sales to define product value propositions and differentiation points
- Ensure consistency and alignment in product messaging across all marketing channels
- Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches
- Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns
- Develop and manage launch plans, tracking and reporting on key milestones and outcomes
- Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue
- Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers
- Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed
- Collaborate with content, digital, and demand generation teams to create marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product awareness and engagement
- Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences
- Identify and develop content that speaks to different stages of the customer journey, supporting lead nurturing and customer retention efforts
- Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization
- Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact
Preferred Qualifications
- Experience in a technical or government-related industry is a plus
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools
- Experience with account-based marketing (ABM) and demand generation
- Experience with content creation platforms
- Experience embedded with Product teams
- You’re well-connected in the creative community. You have a deep bench of creative contacts from agencies, vendors & freelancers, who could help you prepare a campaign in many kinds of media — LinkedIn, industry publications, video, events, billboards, etc
- You’re intense about our mission . It’s a core part of who you are
- You’re ambitious . We’re getting bigger. You should too
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