Product Marketing Manager

Summary

Join Onebrief, a rapidly growing defense technology company, as their Product Marketing Manager. You will be responsible for defining and executing go-to-market strategies, crafting compelling product narratives, and supporting sales enablement. This role requires 5-7 years of experience in product marketing, strong analytical and communication skills, and a Bachelor's degree. Experience in the defense tech industry is a plus but not required. You will collaborate with various teams, conduct market research, and develop marketing materials. Onebrief offers the opportunity to work on impactful projects within a dynamic and growing organization.

Requirements

• 5-7 years of experience in product marketing, with a focus on B2B technology or a related field
• Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies
• Ability to gather and interpret market data, transforming insights into actionable strategies
• Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills
• Ability to grasp complex technologies and translate them into compelling marketing narratives
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Responsibilities

• Conduct ongoing market research and competitive analysis to understand industry trends, customer needs, and market gaps
• Leverage insights to inform product positioning, messaging, and go-to-market strategies
• Act as the voice of the customer, championing their needs within product development and marketing teams
• Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the defense tech market
• Collaborate with product management and sales to define product value propositions and differentiation points
• Ensure consistency and alignment in product messaging across all marketing channels
• Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches
• Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns
• Develop and manage launch plans, tracking and reporting on key milestones and outcomes
• Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue
• Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers
• Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed
• Collaborate with content, digital, and demand generation teams to create marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product awareness and engagement
• Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences
• Identify and develop content that speaks to different stages of the customer journey, supporting lead nurturing and customer retention efforts
• Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization
• Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact

Preferred Qualifications

• Experience in a technical or government-related industry is a plus
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools
• Experience with account-based marketing (ABM) and demand generation
• Experience with content creation platforms
• Experience embedded with Product teams
• You’re well-connected in the creative community. You have a deep bench of creative contacts from agencies, vendors & freelancers, who could help you prepare a campaign in many kinds of media — LinkedIn, industry publications, video, events, billboards, etc
• You’re intense about our mission . It’s a core part of who you are
• You’re ambitious . We’re getting bigger. You should too