Product Marketing Manager

Summary

Join our growing team as a highly motivated Product Marketing Manager in the defense technology industry! You will define and execute go-to-market strategies, ensuring alignment with market needs and company objectives. The ideal candidate possesses 5-7 years of product marketing experience, a proven ability to craft compelling narratives, and strong analytical and communication skills. While defense tech experience is a plus, it's not mandatory. This role demands strong analytical abilities, excellent communication, and a passion for solving user challenges. You will be responsible for developing and executing go-to-market strategies, creating sales enablement materials, and developing marketing content. This position offers a competitive salary, comprehensive benefits, and opportunities for professional growth.

Requirements

• 5-7 years of experience in product marketing, with a focus on B2B technology or a related field
• Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies
• Ability to gather and interpret data, transforming insights into actionable strategies
• Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills
• Ability to grasp complex technologies and translate them into compelling marketing narratives
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Responsibilities

• Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the national security ecosystem
• Collaborate with product management and sales to define product value propositions and differentiation points
• Ensure consistency and alignment in product messaging across all marketing channels
• Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches
• Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns
• Develop and manage launch plans, tracking and reporting on key milestones and outcomes
• Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue
• Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers
• Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed
• Identify and develop video, print, and editorial content that speaks to different stages of the customer journey
• Create user marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product engagement
• Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences
• Leverage product-led insights to inform product positioning, messaging, and go-to-market strategies
• Act as the voice of the customer, relaying insights, challenges, and needs between product and marketing teams
• Leverage platform KPIs to identify gaps in product communication to support user growth and engagement
• Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization
• Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact

Preferred Qualifications

• Experience in a technical or government-related industry is a plus
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools
• Experience with account-based marketing (ABM) and demand generation
• Experience with content creation platforms
• Experience embedded with Product teams

Benefits

• Competitive salary, comprehensive benefits, and opportunities for professional growth
• An opportunity to work in a high-impact role within a fast-paced, innovative industry
• A chance to help shape the future of defense technology by driving effective product marketing strategies