Product Marketing Manager

Summary

Join Pleo's Product Marketing team and play a pivotal role in shaping the future of spend management. You will be responsible for developing and executing strategies to acquire and retain customers, working closely with various teams including Product, Sales, and Customer Success. This high-impact role demands at least 5 years of product marketing experience, a deep understanding of customer journeys, and expertise in creating compelling product messaging. You will lead product launches, conduct market research, and collaborate with stakeholders to optimize pricing and monetization strategies. The ideal candidate is data-driven, technologically savvy, and a strong communicator. Pleo offers a hybrid work model, comprehensive benefits, and a supportive team environment.

Requirements

• You have at least 5 years of product marketing experience
• You leave no stone unturned when it comes to conducting market, competitor and customer research to gather insights and assess market opportunities
• You’re experienced in creating value propositions, messaging and impactful product collateral
• You work customer insights and data based and are familiar with tools to synthesize product, customer and market data
• You’ve led product and feature launches from conception phase to announcement and adoption
• You are curious, technologically savvy and not afraid of getting hands-on in the details. You want to know how things work!
• You know how to design an experiment and measure what matters
• You’re a strong communicator, be it writing copy for marketing collateral or presenting to the rest of the business

Responsibilities

• Develop and execute strategies to convert leads into paying customers and grow existing users
• Partner with user research and business intelligence and become a customer journey understanding expert
• Partner and become a conduit between Product and the Commercial teams (Sales, Customer Success, Marketing) at Pleo, ensuring departments are aligned and working towards the same goals
• Collaborate with commercial and product stakeholders to evolve pricing and self-service monetization
• Identify, test and verify the value of new opportunities
• Oversee the process for creating product positioning, value propositions and messaging that resonates with our buying audience
• Create clear, compelling product value communication across all touchpoints
• Build in-product and onboarding communications

Preferred Qualifications

Bonus points if you have a track record from driving product led growth and/ or commercial roles

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with  your salary in other markets 🍜
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• For our Product Marketing Team, we offer a hybrid model (two days in the office per week)
• Option to purchase 5 additional days of holiday through a salary sacrifice
• Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
• We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far  ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
• All of us have a stake in Pleo’s success - ask us about our equity grant scheme