Product Marketing Manager

Summary

Join PolicyMe, a modernizing insurance company, as their Product Marketing Manager! You will be instrumental in launching new products, refining brand messaging, and empowering sales teams. This role bridges Product, Growth, and Customer Success teams, driving growth and brand positioning. You will represent the customer's voice, optimize conversion rates, lead go-to-market strategies, and own product positioning. The ideal candidate possesses extensive marketing experience, exceptional analytics skills, and a customer-centric approach. PolicyMe is a remote-first, Toronto-based startup with a strong commitment to equal opportunity and accessibility.

Requirements

• Proven marketing experience: 4-6 years of experience in product marketing, CPG brand management or consulting, with proven experience collaborating with a wide range of cross-functional teams (customer insights, product, sales, creative agencies, etc.)
• You have exceptional analytics skills , with demonstrated abilities to extract, manipulate and interpret quantitative and qualitative data to inform decisions (SQL proficiency is a plus)
• You are customer obsessed , and have demonstrated success conducting and translating customer research and insights into actionable insights for internal teams
• You take extreme ownership , are obsessed with digging deep to uncover the root of problems and then rallying others to drive immediate impact
• You are a natural collaborator who builds trust, bridges gaps and partners across teams to empower others to operate more effectively
• You have excellent communication and writing skills , and are able to concisely and effectively translate technical and creative concepts into customer-facing messaging and internal strategies
• You have a wide range of marketing expertise and experience , and have the ability to leverage a range of tactics including paid media, CRM, PR, sales enablement, messaging, etc. to impact conversion rates and other key product marketing metrics
• You are excited for the challenge of standing up a net-new function (0-1), proactively identifying high-impact problems and opportunities to prioritize

Responsibilities

• Represent the Voice-of-the-Customer: Develop a deep understanding of and internally advocate for the needs of the customer, leveraging quantitative and qualitative insights to inform product, growth and customer success team strategies & roadmaps
• Drive Conversion Rate Optimizations: Identify common customer pain points across the full funnel and lead cross-functional initiatives with customer success, growth and product teams to implement conversion rate improvement solutions
• Lead Go-to-Market (GTM) Strategies & Execution: Lead the development and execution of GTM strategies for new partners, products and features, partnering with internal and external teams to drive awareness and adoption with key audiences
• Own Product Positioning: Own the on-going optimization of PolicyMe’s product positioning across all key customer touch points, leveraging competitor and user insights to ensure messaging is differentiated and resonates with key target personas
• Sales Enablement: Partner closely with Customer Success teams to develop strategies and resources to effectively handle key product objections and communicate the value of PolicyMe

Preferred Qualifications

SQL proficiency

Benefits

Remote work