Product Marketing Manager

Summary

Join Ready Player Me as a Product Marketing Manager to lead the launch of PlayerZero's features and digital collectibles. You will craft compelling messaging, manage go-to-market strategies, collaborate with cross-functional teams, and analyze performance. This role requires 5-7 years of experience in product marketing for consumer-facing technical products in Web3, gaming, or digital platforms. You'll need proven success launching and scaling technical products, messaging expertise, and Web3 knowledge. Ready Player Me offers remote-first work, a personal development budget, flexible days off, a wellbeing budget, company retreats, flexible working hours, and competitive salary with equity options.

Requirements

• Experience: 5–7 years in product marketing, focused on consumer-facing technical products in Web3, gaming, or digital platforms
• Proven Success: Demonstrated ability to launch and scale technical products with measurable results
• Messaging Expertise: Skilled at creating messaging frameworks that simplify complex concepts into engaging narratives
• GTM Ownership: Hands-on experience leading go-to-market strategies for product features, delivering on-time, impactful launches
• Web3 Knowledge: Strong understanding of blockchain, digital collectibles, Web3, and their applications in gaming and digital identity
• Proactive Problem Solver: A hands-on, solutions-oriented approach with a passion for driving user engagement and adoption
• Cross-Functional Collaboration: Experience partnering with teams across product, engineering, marketing, and community to ensure alignment
• Startup Adaptability: Thrives in fast-paced environments, managing multiple initiatives and competing priorities with ease

Responsibilities

• Craft clear, compelling messaging that highlights PlayerZero’s unique value across features, digital collectibles, and updates
• Translate technical features into narratives that resonate with Web3 collectors
• Ensure all messaging aligns with the brand’s tone and emphasizes key differentiators
• Drive go-to-market strategies for features, digital collectibles, and updates, ensuring smooth and timely launches
• Create and maintain launch playbooks to coordinate teams and deliverables
• Track and report success metrics to refine future launches
• Act as the bridge between product, marketing, engineering, and partnerships, ensuring alignment on goals and timelines
• Brief teams on upcoming releases and align all efforts under a unified brand narrative
• Coordinate cross-functional meetings to keep everyone informed and on track
• Gather and analyze user feedback, market research, and industry trends to shape messaging and influence the product roadmap
• Stay ahead of trends in Web3, gaming, and digital identity to keep PlayerZero innovative
• Analyze launch and campaign performance to track adoption, engagement, and user feedback
• Use insights to refine strategies and improve future results

Preferred Qualifications

• Have experience working with avatars, digital identity, and shaping the future of virtual worlds
• Share a personal interest in cross-game interoperability and other avatar applications
• Have experience working in a startup or scaleup environment
• Love gaming and deeply understand gaming culture

Benefits

• Work as a remote-first team anywhere in the world or in our Tallinn, London or Berlin hubs
• Personal development - exciting challenges mean a big impact. To reach the next level, we offer a personal learning budget
• Flexible days off - we work hard, but it’s important for us to make sure people take time out to recharge
• Boost your wellbeing with our recharging budget, nurturing both your physical and mental health
• Biannual company retreats and team gatherings in our hubs; our Summer Days are legendary
• Flexible working hours - Results are more important than hours on the clock: we trust you to maintain your work-life balance
• Competitive salary with equity options