Product Marketing Manager

Summary

Join Revalize as a Product Marketing Manager and drive the marketing strategy, positioning, and promotion of products sold on the online store. This remote, US-based role requires you to focus on driving traffic, increasing conversions, and enhancing the customer experience. You will collaborate with various teams to develop and execute marketing campaigns, optimize the e-store, and analyze performance data. The ideal candidate possesses 3+ years of experience in product marketing, digital marketing, or e-commerce, preferably with SaaS solutions. Success in this role demands strong communication, market research, and analytical skills.

Requirements

• 3+ years of experience in product marketing, digital marketing or e-commerce, preferably with SaaS solutions
• Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
• Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences
• Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies
• Understanding of the online buying journey and how best to drive demand and conversion
• Ability to execute at scale and at pace in a complex, fast-moving business
• Demonstrated ability to work effectively in a remote environment

Responsibilities

• Conduct market research to understand customer needs, trends, and competitor activity
• Analyze data from the e-store, customer feedback, and industry trends to identify opportunities for growth
• Understand the target audience’s behaviors, preferences, and pain points to tailor marketing efforts
• Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products and resonates with the target audience
• Plan and execute product launches for new features or offerings in the e-store
• Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans
• Work cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging
• Collaborate with the web development and design teams to ensure a seamless user experience in the e-store
• Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions
• Leverage A/B testing to continuously improve the website and product listings for better performance
• Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns
• Monitor sales data and identify areas for improvement in the marketing funnel
• Leverage customer reviews, ratings, and testimonials to enhance product credibility and trust
• Track and report on the success of product marketing initiatives, providing insights into what’s working and areas for improvement
• Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI