Product Marketing Manager

Summary

Join Rush Street Interactive as a Product Marketing Manager and play a key role in executing marketing strategies for online casino and gaming products. You will focus on user acquisition, retention, and engagement by managing cross-vertical marketing initiatives and go-to-market plans. This hands-on position involves collaborating with various teams, developing marketing narratives, analyzing data, and leading key projects. You will contribute to the company's growth by curating an internal hub for competitor intelligence and customer behavioral learnings. The role requires strong project management skills, data fluency, creative acumen, and excellent communication skills. Rush Street Interactive offers a competitive salary and benefits package.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or Project Management preferred
• Relevant Experience: 3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile gaming industry
• Strong Project Management: Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines
• Data Fluency: Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior
• Creative Acumen: Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review
• Industry Passion: Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs
• Excellent Communication: Exceptional written and verbal communication skills to convey ideas and inspire action
• Adaptability: Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities

Responsibilities

• Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention
• Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments
• Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights
• Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance
• Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions
• Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)