Second Front Systems is hiring a
Product Marketing Manager

Summary

Second Front Systems is seeking a Product Marketing Manager with a strong technical background to develop and execute a comprehensive product marketing strategy. The role involves crafting compelling content, partnering with various teams, conducting market research, and analyzing content performance metrics. The candidate should have at least 7 years of experience in product marketing, preferably in the federal/public sector software, particularly within the government or defense sectors.

Requirements

• Minimum 7 years of experience in product marketing
• Strong technical background, ideally with experience in DevSecOps principles
• Experience managing product lines before transitioning into a marketing role
• Proven leadership and people management skills, with experience leading and developing a team
• Exceptional writing and communication skills, with the ability to tailor content for diverse audiences (both technical and non-technical)
• Proven experience working closely with engineering and product teams to develop and execute product roadmaps

Responsibilities

• Develop and own a comprehensive product marketing strategy
• Craft compelling content (sales collateral, blogs, webinars, whitepapers, training, etc.) and product messaging across the entire customer journey for both commercial and government audiences
• Plan the launches of net-new products and releases of existing products
• Manage the cross-functional implementation of the plan, including building and maintaining GTM playbooks
• Partner closely with Product, Engineering, and Growth teams to align on product goals, market demands, and international expansion strategies
• Serve as the primary liaison between the marketing and product teams, ensuring seamless communication and collaboration
• Play an active role in the development of product roadmaps in conjunction with engineering and product teams
• Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap
• Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale
• Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts

Preferred Qualifications

• Experience in federal/public sector software, particularly within the government or defense sectors
• Ability to work effectively in cross-functional task forces to solve complex business challenges
• Knowledge of product-led growth strategies is a plus
• A passion for creative storytelling and the ability to translate complex concepts into engaging content
• A self-starter with a proactive mindset who isn't afraid to take initiative and suggest improvements

Benefits

• Competitive Salary
• 100% Healthcare, vision and dental coverage
• 401(k) + 3% company contribution
• Wellness perks (Fitness classes, mental health resources)
• Equity incentive plan
• Tech + office supplies stipend
• Annual professional development stipend
• Flexible paid time off + federal holidays off
• Parental leave
• Work from anywhere
• Referral Bonus