Product Marketing Manager

Summary

Join Second Front Systems, a fast-growing company in technology and national security, as their Product Marketing Manager. You will be a core member of the marketing team, shaping the product narrative and driving success. This role requires strong communication and technical skills to connect cutting-edge technology with real-world needs. The ideal candidate will have experience scaling product and business growth in a fast-paced environment. You will develop marketing strategies, create compelling content, and collaborate with various teams. Second Front is a mission-driven company, and this role offers a significant impact on its success.

Requirements

• 3-5+ years of product marketing experience, preferably in SaaS
• Strong technical background, with experience in DevSecOps principles, CI/CD framework, and product-led growth strategies
• Experience with DevOps deployments (AWS, GCP, and Azure), containerization technologies (e.g., Docker, Kubernetes,) and monitoring and observability tools
• Exceptional writing and communication skills, adept at crafting compelling narratives for both technical and non-technical audiences
• Proven ability to translate complex concepts into engaging content through creative storytelling
• Excellent project management skills, with the ability to prioritize and drive multiple initiatives simultaneously across cross-functional teams
• Proven success in product launches and marketing campaigns for startups and/or enterprises
• Strong bias for action, ownership mentality, and resilience in challenging situations
• Ability to thrive in a fast-paced, results-oriented environment

Responsibilities

• Develop and own a comprehensive product marketing strategy, crafting compelling content (sales collateral, blogs, webinars, whitepapers, training, etc.) and product messaging across the entire customer journey for commercial and government audiences
• Distill the power of Second Front’s products, into clear, concise messaging that resonates with technical and non-technical audiences
• Define and articulate product positioning and value propositions that resonate with ICPs and personas
• Plan net-new product launches and existing product feature releases, and manage the cross-functional implementation of the plan, including supporting and maintaining GTM playbooks
• Create Marketing Requirement Documents (MRDs) in collaboration with Product & Engineering (P&E) and Sales teams, support product launch coordination, and develop field marketing Bills of Materials (BOMs) to help drive go-to-market (GTM) success
• Drive PMM activities with customer obsession, ensuring that success extends beyond product launch and awareness to encompass the entire customer journey, including customer experience and end-user benefits
• Serve as the primary liaison between the marketing and product teams, ensuring seamless communication and collaboration
• Partner closely with Product, Engineering, and Sales teams to align on product goals, market demands, and international expansion strategies
• Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap
• Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale
• Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts

Preferred Qualifications

Experience in federal/public sector software, particularly government (FedRAMP) or defense (ATO)

Benefits

• Competitive Salary
• 100% Healthcare, vision and dental coverage
• 401(k) + 3% company contribution
• Wellness perks (Fitness classes, mental health resources)
• Equity incentive plan
• Tech + office supplies stipend
• Annual professional development stipend
• Flexible paid time off + federal holidays off
• Parental leave
• Work from anywhere
• Referral Bonus