Summary
Join SingleOps, LMN, and Greenius as a Product Marketing Manager to lead product launches and drive adoption of key LMN features, including the Crew App and Invoicing & Payments. This high-visibility role requires expertise in B2B SaaS marketing, customer research, and cross-functional collaboration. You will translate customer insights into compelling messaging and materials for various teams. The position offers a remote work option and a chance to significantly impact a fast-growing company. SingleOps provides a supportive and collaborative work environment with various benefits.
Requirements
- Has 3β5 years of B2B SaaS marketing experience, including at least 2 years in product marketing
- Has a desire to become a leader within our organization by becoming a thoughtful subject matter expert and relationship building
- Will be curious about our customers and is driven to learn deeply through interviews, research, and firsthand engagement
- Has a bias for action - comfortable owning execution, organizing moving pieces, and driving results
- Is collaborative and cross-functional - able to work with product, sales, marketing, and support teams
- Is a strong communicator, both written and verbal, with an ability to distill complex topics into simple language
- Has a track record of successful product launches and the ability to turn strategy into execution
- Is organized, detail-oriented, and capable of juggling multiple priorities
- Is comfortable in a fast-paced environment and thrives with autonomy
Responsibilities
- Become and serve as an expert on our product, our customers, and our market
- Lead go-to-market / product launch execution for LMN platform including Invoicing and Payments, LMN Crew App, and align all internal teams through communications and documentation
- Conduct customer and market research to better understand different types of landscaping businesses and what they value, and how our product does or does not serve their needs
- Use this knowledge and translate product capabilities into compelling positioning, messaging, and customer-facing materials that will empower marketing (e.g., personas, messaging), sales (e.g., product resources), and customer experience teams (e.g., objection handling, FAQs)
- Partner with Product Managers and PMM Leadership to support roadmap alignment and deliver features that customers need
- Develop and execute in-app communication strategy that will drive deeper product adoption amongst new and existing LMN customers
- Collaborate with Demand Generation, Content, and SDR teams to inform product campaigns and marketing strategy
- Lead beta testing, product sunsetting, and product release process through planning, and deep cross-team collaboration and communication
Preferred Qualifications
- Experience with payment products, mobile-first field tools, or educational software
- Familiarity with vertical SaaS or the landscaping / tree care industries
- Experience supporting both customer retention and new logo acquisition
- Experience using customer research to influence product decisions
Benefits
- Comprehensive health, dental, and vision plans for you and your family
- 401K Matching!
- Additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance
- $1,000 annual professional development stipend
- Unlimited Paid Time Off
- Paid company holidays
- Company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break