Senior Product Marketing Manager

Summary

Join CapIntel as a Senior Product Marketing Manager and play a pivotal role in building, shaping, and scaling our product launch strategy. Collaborate with product leaders and cross-functional teams to own go-to-market initiatives, build repeatable product marketing processes, and develop strategic positioning for market clarity and revenue growth. Ensure roadmap deliverables are clearly communicated, leverage insights, and launch products meeting customer needs and supporting business growth. This role requires strong analytical skills and a focus on customer needs. You will establish the product marketing function, lead go-to-market strategies, develop enablement materials, collaborate cross-functionally, represent the customer perspective, act as the primary contact for feature-related questions, monitor KPIs, contribute to market research, and stay current on industry trends.

Requirements

• Experience as a Product Marketing Manager or in a similar role, with a strong track record of launching and marketing products - ideally in a B2B SaaS environment
• Demonstrated success leading strategic product marketing initiatives or building foundational product marketing practices
• Strong communication and presentation skills, with the ability to translate complex concepts into clear, customer-facing messaging
• Effective collaborator with experience working cross-functionally and engaging with senior stakeholders across product, marketing, and revenue teams
• Comfortable using both qualitative and quantitative data to inform decisions and guide strategy
• Creative and results-oriented, with a demonstrated ability to think strategically and execute effectively

Responsibilities

• Establish the product marketing function by building scalable processes and frameworks that grow with the company
• Lead go-to-market strategies for new products and features, including product positioning, messaging, and value propositions
• Develop clear, effective enablement materials that help Go-to-Market teams communicate product value and features with confidence
• Collaborate cross-functionally to test new features and gather implementation insights prior to full market launch
• Represent the customer perspective by collecting insights through meetings, interviews, surveys, and engagement data to help inform product decisions
• Act as the primary contact for feature-related questions from the GTM team and build self-service resources to support ongoing needs
• Monitor key performance indicators (KPIs) and use data-driven insights to evaluate feature performance and inform strategy
• Contribute to market research and analysis to help identify new opportunities and areas for product expansion, in collaboration with the leadership team
• Stay current on industry trends , emerging technologies, and best practices to help guide product strategy and ongoing innovation

Preferred Qualifications

• Exposure to pricing and packaging frameworks and/or previous ownership of monetization initiatives
• Experience in WealthTech, FinTech, or compliance-driven B2B industries