Product Marketing Manager

Summary

Join SingleOps, LMN, and Greenius as they merge into an industry-leading company and expand their Product Marketing team. As a Product Marketing Manager, you will own the go-to-market strategy for their core landscaping business management software, LMN, focusing on product launches and driving adoption of key features like the Crew App and Invoicing & Payments. This highly visible role is crucial for the company's growth. You will translate customer insights and product capabilities into compelling messaging for customer-facing teams, partnering with Marketing, Sales, and Customer Success to drive customer acquisition and retention. You will also collaborate with Product Management to influence future product development. This remote position reports to the Senior Product Marketing Manager and offers the opportunity to become a strategic asset to the company.

Requirements

• Has 3–5 years of B2B SaaS marketing experience, including at least 2 years in product marketing
• Has a desire to become a leader within our organization by becoming a thoughtful subject matter expert and relationship building
• Will be curious about our customers and is driven to learn deeply through interviews, research, and firsthand engagement
• Has a bias for action - comfortable owning execution, organizing moving pieces, and driving results
• Is collaborative and cross-functional - able to work with product, sales, marketing, and support teams
• Is a strong communicator , both written and verbal, with an ability to distill complex topics into simple language
• Has a track record of successful product launches and the ability to turn strategy into execution
• Is organized, detail-oriented , and capable of juggling multiple priorities
• Is comfortable in a fast-paced environment and thrives with autonomy

Responsibilities

• Become and serve as an expert on our product, our customers, and our market
• Lead go-to-market / product launch execution for LMN platform including Invoicing and Payments, LMN Crew App, and align all internal teams through communications and documentation
• Conduct customer and market research to better understand different types of landscaping businesses and what they value, and how our product does or does not serve their needs
• Use this knowledge and translate product capabilities into compelling positioning, messaging, and customer-facing materials that will empower marketing (e.g., personas, messaging), sales (e.g., product resources), and customer experience teams (e.g., objection handling, FAQs)
• Partner with Product Managers and PMM Leadership to support roadmap alignment and deliver features that customers need
• Develop and execute in-app communication strategy that will drive deeper product adoption amongst new and existing LMN customers
• Collaborate with Demand Generation, Content, and SDR teams to inform product campaigns and marketing strategy
• Lead beta testing, product sunsetting, and product release process through planning, and deep cross-team collaboration and communication

Preferred Qualifications

• Experience with payment products, mobile-first field tools, or educational software
• Familiarity with vertical SaaS or the landscaping / tree care industries
• Experience supporting both customer retention and new logo acquisition
• Experience using customer research to influence product decisions

Benefits

• We prioritize your well-being with comprehensive health, dental, and vision plans for you and your family
• 401K Matching!
• We also offer additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance, and much more!
• With a $1,000 annual professional development stipend, we invest in your growth through conferences, courses, or any tools that help you advance
• Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break