Remote Product Marketing Manager

Summary

Join our team as a Product Marketing Manager at Subsplash, where you'll play a key role in creating compelling product messaging and driving demand for the Subsplash Platform. As a member of the Marketing Team, you'll collaborate with cross-functional teams to develop go-to-market strategies, create engaging content, and analyze client behavior. With 5+ years of experience in B2B SaaS product marketing, you'll be responsible for developing and executing effective marketing campaigns that drive business growth and revenue.

Requirements

• Models humility, innovation, and a drive for excellence
• 5+ years of product marketing experience within a B2B SaaS company
• Passionate about our products and how they can serve churches, ministries, and nonprofits
• Strong team collaboration and relational skills
• Expert with end-to-end go-to-market campaign development, execution, and measurement
• Proven ability to display positive adaptability in a scaling organization
• Highly organized and detail oriented
• In-depth understanding and experience with CRMs—Salesforce, Pardot, and Hubspot are a plus
• Excellent written and verbal communication skills with solid prior experience writing copy, headlines, taglines for product marketing campaigns
• Experience with Tableau or other data visualization software is a plus
• Ability to work remotely and with remote team members
• Proven ability to problem-solve and find innovative solutions
• Strong in project management and implementing effective processes
• Experience managing multiple business units, brands, and products
• Proven ability to consolidate and manage brands and products through mergers and acquisitions
• Ability to work independently with minimal supervision moving projects and initiatives forward, while also regularly creating and presenting new and innovative business solutions
• Bachelor's degree in marketing, business, or a related field is a plus

Responsibilities

• Draft and identify insights that inform go-to-market strategies by becoming an expert on our industry, clients, products, and competitors
• Create exciting, benefit oriented, and clever product narratives to create compelling copy for headlines, webpages, email campaigns, and more
• Work closely with each Product Manager to understand and enhance the product narrative and the channels in which that story is told
• Partner with Business Development, Product Management, and Support to gain a holistic understanding of the true client and product experience
• Enhance our market presence and drive business growth through innovative storytelling and benefit-oriented marketing
• Work closely with Marketing Team members to create messaging and campaigns that generate demand and drive revenue
• Possess a high degree of understanding for all Subsplash business units, brands, products, and features, as well as how they competitively fit into our industry and market
• Collaborate cross-departmentally and be a bridge between the Sales, Marketing and Product teams, as well as key stakeholders from the executive team
• Impact demand generation and inbound marketing, as well as client adoption and platform utilization
• Work with Product Management, Business Development, and the Executive team to strategically assess and review the product roadmap and establish the greatest opportunity for success and added revenue, while creating internal alignment and prioritization
• Work within our data warehouse to understand client/prospect segments and discover marketing opportunities to expand the Subsplash brand within our industry
• Be an expert on client retention data and prospect/client purchasing/buying behaviors
• Attend all Product Team Sprint Reviews to gain alignment and be a marketing advocate for the Product Team and a product advocate for the Marketing Team
• Assist Business Development teams to understand product narratives and value propositions. Periodically you may represent our products to Subsplash clients at meetings and conferences
• Manage cross-departmental stakeholder and executive relationships to create alignment around product marketing efforts
• Lead and influence the product marketing OKRs on a quarterly basis and ensure alignment and attainment is achieved

Benefits

• Generous Paid Time Off
• Medical Coverage
• Dental Coverage
• Vision Coverage
• 401k Matching
• Culture Building Events