Product Marketing Manager

Summary

Join Versapay as a Product Marketing Manager and play a pivotal role in driving sustainable growth for our SaaS-based product targeting the mid-market. You will develop and execute comprehensive go-to-market (GTM) strategies, empower sales teams through effective enablement, and leverage market research and customer insights to shape product positioning. This role requires strong analytical and communication skills, along with experience in SaaS product marketing. The ideal candidate will collaborate effectively with cross-functional teams to ensure cohesive messaging and strategic alignment. Versapay offers a dynamic work environment and values diversity and inclusion. Apply even if you don't meet every requirement; we encourage applications from all qualified individuals.

Requirements

• 5-7 years of product marketing experience in SaaS, with a focus on mid-market solutions
• Demonstrated success in developing and executing GTM strategies and sales enablement programs
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Develop and execute comprehensive GTM plans that effectively launch new products and feature updates to the mid-market
• Collaborate with product management, sales, and marketing teams to ensure product positioning and messaging align with market needs and customer expectations
• Create and deliver sales enablement materials, including presentations, battle cards, product demos, and training sessions to equip the sales team with the necessary tools for success
• Continuously update collateral to reflect new product features, competitive intelligence, and market trends
• Conduct ongoing market research to identify trends, competitive dynamics, and customer needs, using these insights to drive product positioning and roadmap decisions
• Build a robust bottom-up Voice of Customer (VOC) framework that leverages customer feedback and usage data to inform product enhancements and strategic initiatives
• Work closely with product managers to influence the product roadmap based on market intelligence, customer insights, and sales feedback
• Monitor and analyze key SaaS metrics to identify growth opportunities and refine product and GTM levers
• Act as a key liaison between internal teams including marketing, sales, product management, and customer success to ensure cohesive messaging and unified strategic direction
• Facilitate regular feedback loops and collaborative sessions to align on product strategy and market positioning

Preferred Qualifications

• Strong analytical skills and the ability to translate market research and customer insights into strategic actions
• Excellent communication skills, with the ability to craft compelling product narratives and sales collateral
• Proficient in leveraging customer insights and data-driven testing to optimize product positioning and drive growth
• Familiarity with SaaS metrics and a deep understanding of market dynamics in the mid-market segment
• Experience working cross-functionally with product, sales, and marketing teams to drive integrated product strategies
• Master’s degree