Verve Group is hiring a
Product Marketing Manager

Summary

Join one of the top privacy-first omnichannel ad platforms and gaming companies as a Product Marketing Manager to drive go-to-market efforts for our performance-focused ad marketplace.

Requirements

• BA/BS degree and at least 3-5 years of relevant experience in executing product launch plans, with 2 years in product marketing or sales enablement
• Solid understanding of the digital advertising ecosystem. AdTech experience is a plus, whether you have experience on the sell-side, buy-side or other components within an adstack
• Experience in performance marketing or user acquisition with mobile apps is also a plus
• Fluent in English. Exceptional written and verbal communication skills, with a talent for story-telling or articulating technical concepts into solutions or relevant use stories
• Proven track record that includes content creation/writing and market research
• Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative
• Familiarity with tools used within the product or marketing tech stack, including Hubspot, Figma, Presentation software (Slides or Powerpoint), etc
• Able to work independently with a positive, self-starter attitude

Responsibilities

• Own core product marketing deliverables for a comprehensive go-to-market launch of products or features across different release tiers on the performance marketplace
• Work with stakeholders including the General Manager, Product Managers and Sales leadership to ensure cross-team alignment of launch activities that are geared towards performance marketers
• Own the creation of all assets required for product messaging and positioning, sales training and product demos, demand generation and product branding
• Assist Product Management in identifying customer segments and validating user stories for product and feature releases. Identify market segments and buying criteria that can inform product or market launches and accelerate demand generation activities
• Own and manage competitive research initiatives, including researching competitors, helping develop competitor battle cards, and maintaining an ongoing competitive intelligence document
• Own content creation for whitepapers, reports, presentations, product releases, emails, videos, and product landing pages on the Verve website
• Work with corporate marketing to define content adoption metrics, and identify thought leadership opportunities
• Research industry trends, follow relevant news and present actionable findings to the marketing and product leadership
• Organize monthly training sessions for sales to ensure market readiness

Benefits

• 3 Wellness days per year to help you maintain your well-being (in Q1, Q2, and Q3 after min. 90 days of employment)
• Enhance your professional skills with a yearly training budget and improve your language skills through German and/or English classes
• Work and Travel Program (monthly raffle after 2 years of employment)
• Employee Referral Bonus
• Employee Shares Purchase Plan
• 27 holidays per year in addition to any of the public/bank holidays
• Personalized Benefits Platform; with a budget of 100 EUR/month, you can choose the benefits that fit you best from the following options
• Internet allowance
• Mobility allowance such as BVG/HVV tickets and car/bicycle rental
• Kindergarten, daycare center subsidy
• Sport membership and personal development
• Shopping vouchers
• Enjoy food and beverage benefits with colleagues and have fun during team events
• Take advantage of our Employee offers and discounts
• Corporate Pension Scheme