WillowTree is hiring a
Product Marketing Manager in United States

Summary

The job is for a Product Marketing Manager role at WillowTree for their new product Fuel iX. The role involves conducting market analysis, collaborating with teams, shaping partnering strategy, and creating technical reports and marketing materials. Requirements include 3-8 years of experience in product or content marketing, strong analytical skills, exceptional research, writing, and editing skills, proven ability to create high-quality content, autonomy, world-class communication skills, and experience working with enterprise software and/or SaaS.

Requirements

• 3-8 years of experience in product or content marketing, preferably within the tech industry
• Strong analytical skills - able to conduct technical and/or market analysis and measure the efficacy of marketing initiatives and adjust accordingly
• Exceptional research, writing, and editing skills, with the ability to convey complex concepts in an accessible manner
• Proven ability to create high-quality content for a variety of channels and formats
• Lead cross-functional teams and/or vendors as needed to help with delivery
• Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
• World-class communication skills and ability to simplify the complexity/hype of the AI marketplace and clearly articulate our value story in a compelling way
• Experience working with enterprise software and/or SaaS

Responsibilities

• Conduct in-depth market analysis and customer insights to inform our intelligence product and content strategy for Fuel iX
• Become familiar with core technologies related to generative AI and draw conclusions about the trajectory and state of the market
• Collaborate with Product Strategy and Business Development teams to highlight features, benefits, and unique value of our enterprise software solutions and drive product roadmap prioritization
• Meet with and assess software provider capabilities
• Shape and manage our partnering strategy and market positioning
• Develop and write technical reports, blog posts, and product marketing materials tailored to our audience of enterprise buyers

Preferred Qualifications

Familiarity with generative AI technologies

Benefits

• A place to be oneself
• Professional development opportunities, including mentorship, dedicated time for passion projects, and an annual stipend for professional pursuits