Product Marketing Manager

Summary

Join WorkWave, a leading provider of cloud-based software solutions, as a Product Marketing Manager for RealGreen by WorkWave. You will be responsible for developing and executing go-to-market strategies, including market research, content development, and product messaging. You will work closely with the product and sales teams to achieve critical goals such as lead generation, conversions, retention, and up-selling. You will be the expert on market needs, buyer motivations, and problem statements, effectively communicating this information to internal stakeholders. This role requires strong product marketing experience, excellent communication skills, and the ability to think strategically and implement with excellence.

Requirements

• 5+ years of product marketing experience, preferably with experience in cloud-based software solutions
• BS in business administration or marketing or equivalent experience
• Strong attention to detail and ability to handle multiple activities simultaneously
• Strong written and verbal communication skills
• Ability to think strategically and implement with excellence
• Adept in data analysis and identifying actions
• Ability to interact with executive management
• Excellent people and management skills with people from across the organization
• Desire and commitment to support the product manager and sales team to achieve goals
• Strong commitment to collaboration with internal and external people and organizations
• Ability to understand technology solutions

Responsibilities

• Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels
• Be RealGreen’s single point of contact for GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc
• Create, manage, and implement plans to support product road-maps, including product launch, product enhancements, migrations, and end-of-life; ensure GTM plans support sales objectives and other KPIs
• Closely monitor and analyze competitors and their activity; create sales tools and other communications to position WorkWave against any competitive threat/value proposition
• Develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction
• Meet regularly with customers to understand their market problems and experience with WorkWave and communicate findings and recommendations to stakeholders
• Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, infographics, etc

Preferred Qualifications

• Pragmatic Marketing, Sequent Learning Networks or equivalent certification in Product Marketing and/or Product Management preferred
• Experience within the field service industries
• Experience working within Salesforce
• Openness to hosting customer webinars
• Openness to occasional travel for company events and trade shows

Benefits

• Employees can expect a robust benefits package, including health and dental and 401k with company match
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)