Zowie is hiring a
Product Marketing Manager

Summary

The job description is for a Product Marketing Manager at Zowei, a fast-growing AI customer care solutions company. The role involves researching the market, analyzing products and competition, establishing market positioning strategy, creating messaging, developing sales materials, collaborating with cross-functional teams, and owning product launches.

Requirements

• 4+ years of product marketing experience in B2B tech companies, ideally in enterprise SaaS
• Excellent verbal and written communication abilities for crafting compelling narratives around products and strategies
• Proficiency in using data to guide marketing decisions and measure success
• Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment
• Demonstrated ability to explore new perspectives and devise creative solutions, and creative approaches to marketing challenges
• Strong collaborative skills to work effectively with cross-functional teams

Responsibilities

• Continuous research and monitoring of the market Zowie operates in
• In-depth product and market analysis to identify competitive edge
• Establish effective market positioning strategy for Zowie
• Build messaging that’s easy to understand and that highlights key benefits of our product
• Lead product naming efforts that support established positioning strategy
• Develop sales enablement materials for GTM teams: product guides, competitive analysis briefs, sales presentations, value prop documents and more
• Collaborate with product, sales, and content teams for aligned and effective marketing campaigns
• Evangelize Zowie product internally and externally through product trainings, webinars and more
• Own the product launch strategy and calendar, lead cross-functional alignment for maximum impact

Preferred Qualifications

• Strong background in the ecommerce space
• Proficiency in creating and delivering engaging presentations to a variety of stakeholders, including internal teams, partners, analysts and media
• General understanding of multi-channel enterprise campaigns and ABM across various channels ensuring cohesive and impactful brand messaging