Product Marketing Manager

Summary

Join ZwitterCo, a leading innovator in zwitterionic membrane technology, as their Product/Marketing Manager for Water and Wastewater. This key role will drive aggressive growth by bridging customer needs with market trends, translating them into impactful strategies. You will manage the entire product lifecycle, from market analysis to product launch, collaborating across departments. Responsibilities include developing market implementation plans, analyzing market trends, managing the marketing mix, and leading new product introductions. Success requires strong leadership, customer insight, and a proven track record of achieving outstanding marketing or sales performance. The position offers a competitive compensation package, including equity and benefits, and allows for remote work options.

Requirements

• Minimum 5 years of industry experience with a solid technical foundation, preferably in marketing, product management, or related functions
• Strong Voice of Customer (VOC) experience, with the ability to develop and deploy product vision to new product development
• Knowledge and experience with portfolio positioning, campaign planning, and content creation
• Bachelor’s degree in business, science, or engineering
• Strong knowledge of the industrial water treatment market and customers
• Ability to understand membrane technology and articulate strong customer value/benefit propositions

Responsibilities

• Develop a Market Implementation Plan (MIP) for each industry segment that supports the organization’s strategy and meets the organization’s assigned financial, growth, and intended market positioning goals
• Analyze market trends, customer requirements, and competitive strategy and find opportunities to grow customer and business value through product differentiation
• Responsible for managing the “4 P’s of the Market Mix” for assigned industry segment(s)
• Lead new product introduction process from concept through commercialization, including the voice of customer research, definition of customer and product requirements, and value proposition
• Collaborate with Marketing to develop sales tools; write, review, and approve technical documents for branding and product positioning messages
• Provide regular sales updates and forecasts for the Sales & Operations Planning (S&OP) process
• Prioritize customers/orders for scheduling as needed
• Serve as a resource for the global sales organization and work with sales to monitor market/customer needs, sales opportunities, and bookings
• Maintain a comprehensive knowledge of market/competitive intelligence and key customer requirements for business success
• Develop and give oral and written presentations to customers, industry players, and the organization’s leaders as needed
• Champion an ethical business culture that represents the company by its values and vision

Preferred Qualifications

• Master’s/PhD or MBA
• Proactive, independent, assertive, self-starter who can work with a diverse and global team
• Experience in building business strategy with solid financial awareness
• Strong commercial & business acumen with a bias for execution
• Ability to drive innovation/new product development and manage full product lifecycle
• Ability to take projects from strategy to execution with high attention to detail and innovative thinking
• Robust track record in achieving outstanding marketing or sales performance in revenue, growth, margins, and customer allegiance/satisfaction
• Ability to effectively communicate go-to-market strategy, metrics, successes, failures, best practices, etc., to improve the overall product management & marketing efficiency

Benefits

• Equity
• Benefits
• Remote work options