Senior Product Marketing Manager

Summary

Join Veracode, a leading Application Risk Management company, as a Senior Product Marketing Manager. You will lead go-to-market strategies, shape product positioning, and craft compelling messaging for our application security portfolio. This role requires collaboration with product management, sales, and customer success teams. You will develop sales enablement materials, execute go-to-market strategies, and build buyer personas. Success in this position demands strong communication, cross-functional collaboration, and experience in product marketing within the cybersecurity or SaaS industries. Veracode offers a comprehensive benefits package including outstanding healthcare coverage, wellness benefits, generous time off, extensive development opportunities, and a 401k match.

Requirements

• 5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer-focused solutions
• Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value-driven messaging
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
• Proven ability to work cross-functionally and influence without authority
• Bachelor’s degree in marketing, business, or a related field

Responsibilities

• Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution. portfolio
• Ensure alignment with Veracode's broader brand and value proposition
• Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation
• Provide actionable insights to the product management team to influence roadmap decisions
• Deliver enablement for sales on competitive positioning
• Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams
• Develop and maintain buyer personas, use cases, and customer journey maps
• Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions
• Deliver training to internal teams and partners to maximize their product knowledge and confidence
• Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs
• Collaborate on content development to ensure alignment with product marketing strategies
• Partner with customer success and account teams to identify and amplify customer success stories
• Represent the voice of the customer, ensuring their feedback influences product development and messaging
• Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities

Preferred Qualifications

A technical background or MBA is a plus

Benefits

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs
• Wellness benefits to help you focus on what’s most important
• ���Take What You Need” time off policy
• Extensive development and training offerings to help you grow your career at Veracode
• Generous 401k match to help save for your future
• Amazing community of professionals who take pride in what we do every day