Product Marketing Manager II

Summary

Join Instacart's Retailer Marketing team as a Product Marketing Manager II and develop and execute comprehensive go-to-market plans for retailer-funded marketing programs. Collaborate with cross-functional teams to translate technical features into compelling value propositions. This role requires a deep understanding of advertising technology and channel marketing strategies. You will leverage B2B marketing tactics to drive program adoption and conduct market research to inform product positioning. The position involves creating marketing materials, managing product launches, and analyzing key performance metrics. Instacart offers competitive compensation and benefits, including equity grants.

Requirements

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in product marketing in the Retail or technology industry
• Deep understanding of the advertising/marketing ecosystem, with the ability to quickly grasp complex technical concepts and translate them into customer value propositions
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging
• Proven track record of developing and executing successful go-to-market strategies
• Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and decision-making
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment
• You have executive presence, understand marketing concepts, and can articulate them to a broad set of audiences
• You enjoy working with external audiences and have strong communication skills

Responsibilities

• Develop and execute comprehensive go-to-market plans for retailer-funded marketing programs, including positioning, messaging, pricing, and promotion
• Collaborate with product, sales, legal, BD, engineering, and retailer marketing to understand the marketing channel capabilities and translate execution specifications into retailer-facing messaging and collateral
• Partner with product, engineering, and channel marketing teams to influence and prioritize campaign and data pipeline projects to build scalable execution workflows across outbound and inbound channels for spend and performance tracking
• Create and maintain product marketing materials such as datasheets, whitepapers, case studies, and presentations to support sales and marketing initiatives
• Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with retailers
• Leverage B2B marketing tactics to drive program adoption from our retailer partners
• Conduct market research and competitive analysis to identify market trends, retailer and customer needs, and competitive threats in the programmatic advertising space, and use insights to inform product positioning and marketing strategies
• Work closely with the sales team to develop sales enablement tools and training materials, including product demos, presentations, and competitive battle cards
• Plan and execute product launches for retailer-funded marketing solutions, including coordinating cross-functional teams, developing launch plans, and managing launch-related activities
• Monitor and analyze key performance metrics related to marketing and advertising initiatives, including sales performance, customer engagement, and use data to optimize marketing strategies and tactics
• Stay current on industry trends, technologies, and best practices and share knowledge and insights with the broader team
• Partner with brand marketing, incentives marketing, product marketing, and retailer marketing teams to develop an annual media kit that can be used by sales, BD, and retailer marketing for external retailer collateral

Preferred Qualifications

MBA preferred

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants