Product Marketing Manager, Partnerships

Summary

Join Tines, a rapidly growing company with co-headquarters in Dublin and Boston, as a Partner Marketing Manager. You will be the leading advocate for our partner narrative, working closely with various teams to develop and implement a clear joint value proposition. This role involves market research, building joint value propositions with partners, enabling partners and internal teams, creating marketing content, supporting product launches, and collaborating on ecosystem development. The ideal candidate possesses 7+ years of experience in marketing, product marketing, product management, or partnerships, with a proven track record in B2B software and a strong understanding of technical concepts. This is a remote role based in an EST state, preferably in the Boston area.

Requirements

• 7+ years experience in roles that can span marketing, product marketing, product management, or partnerships, including recent experience as Product Marketing Manager
• Experience working in a B2B hypergrowth software company with a highly technical product
• Excited about talking technical and translating that into non-technical
• Outstanding written and verbal communication skills
• Experience bringing partnerships to market (identifying use cases, designing offerings, implementing programs)
• Proven ability to foster strong cross-functional relationships
• Thrive in a fast-paced, high energy environment

Responsibilities

• Develop a deep understanding of our partner ecosystem and where opportunities for development lie
• Work with our partner development managers to build a clear, differentiated joint value proposition with our partners
• Work with and support our partner enablement team to ensure our partners are current on our offering, joint value, and where we fit within the broader market landscape. This involves traditional enablement support such as reviewing materials, advising on new materials needed, and creating assets as needed
• Work with partner development managers to equip and enable the team on our partner value propositions and storytelling
• Develop content (slide decks, marchitecture diagrams, technical overviews) to support our partner program and identify co-marketing opportunities with the partner marketing manager; for example flyers, webinars, videos, decks, etc
• Support our platform product marketer by bringing the partner voice into our product launch process
• Collaborate cross-functionally to scale Tines’ partner ecosystem by commercializing technical integrations, supporting partner enablement, and co-marketing

Preferred Qualifications

We don’t expect you to have all these things (but the more the merrier!)