Product Marketing Manager

Summary

Join OnePay, a consumer financial services app, as a customer-obsessed Product Marketing Manager to lead engagement marketing for the OnePay Card. You will develop and execute full-funnel marketing strategies driving activation, usage, and retention through various channels. You'll own the engagement marketing roadmap, prioritize initiatives, and lead A/B testing. Collaborate with Product, Analytics, Creative, Marketing Ops, and Legal teams. Deeply understand the customer journey and identify opportunities for improvement. Track and report on KPIs and campaign effectiveness. This role offers the chance to shape communication with millions of customers and build a category-defining business.

Requirements

• 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Strong understanding of audience segmentation, personalization, and behavioral targeting
• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
• Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
• Structure to open-ended problems and thrive in fast-paced environments where priorities shift and clarity must often be created, not found
• A bias for action, a growth mindset, and a deep passion for improving the customer experience
• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations

Responsibilities

• Design and optimize omnichannel lifecycle marketing campaigns
• Drive customer activation, engagement, retention, referrals, and cross-sell efforts
• Own the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
• Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
• Develop tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
• Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
• Deeply understand the customer journey and identify friction points and opportunities for value reinforcement
• Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
• Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations