Senior Technical Product Marketing Manager

HashiCorp
Summary
Join HashiCorp as a Senior Technical Product Marketing Manager (TPMM) to lead technical go-to-market efforts for integrated security solutions with IBM and Red Hat. You will bridge technical product capabilities and field enablement, driving adoption through content creation, technical training, and customer engagement. Responsibilities include developing technical messaging, enabling sales teams, creating technical content, collaborating with cross-functional teams, and engaging with customers and markets. You will also conduct competitive analysis and monitor industry trends. This role requires strong technical understanding of cloud security and infrastructure, excellent communication skills, and proven experience in technical product marketing or related fields. The position offers opportunities for travel and customer interaction.
Requirements
- BS in Computer Science, Computer Engineering or equivalent technical degree preferred
- 5–8 years of experience in technical product marketing, solutions engineering, or developer advocacy for cloud infrastructure, security platforms, or DevSecOps tools
- Strong technical understanding of cloud security, infrastructure management, and enterprise IT environments
- Demonstrated ability to create technical content (white papers, solution briefs, tutorials, demos, etc.) with accuracy, polish, and clarity
- Proficiency with tools like Google Slides, Keynote, Camtasia, Loom, and Zoom for demo creation and content delivery
- Excellent verbal and written communication skills; capable of presenting to technical and executive audiences of all sizes
- Strong project execution skills — able to take content from idea to launch independently
- Willingness to travel for customer-facing events and internal meetings
Responsibilities
- Develop and refine the technical messaging for HashiCorp’s security integrations with IBM and Red Hat, focusing on security, compliance, and operational efficiency
- Translate complex technical concepts into value propositions for both technical and executive audiences
- Evaluate feature parity and integration depth across competitive solutions to craft differentiated positioning
- Create high-quality technical content such as solution briefs, white papers, presentations, demo scripts, best practice guides, blog posts, and videos
- Build and maintain demo environments and integration walkthroughs that showcase the capabilities of joint IBM–HashiCorp offerings
- Own the execution of technical product launches and release enablement in partnership with the broader marketing and product orgs
- Work closely with Product Management, Engineering, Developer Advocacy, and Technical Field teams to align on integration capabilities, roadmap, and messaging
- Provide technical feedback from field and customer interactions to inform product and content strategy
- Develop technical training sessions, sales playbooks, and internal enablement content to empower field teams and partners
- Deliver live and recorded enablement sessions on integration use cases and deployment patterns
- Iterate on enablement assets based on feedback from customer-facing teams
- Represent HashiCorp in customer-facing demos, technical webinars, videos, and events
- Support pre-sales engagements and respond to technical product questions
- Evangelize joint solutions across industry events, user communities, and analyst briefings
- Monitor industry trends and competitive solutions relevant to security, automation, and hybrid cloud
- Conduct integration-specific competitive analysis and maintain differentiated messaging
Preferred Qualifications
- Experience with HashiCorp security products (Vault, Boundary, Consul, Vault Radar)
- Experience working in co-sell or joint GTM environments involving strategic partners
- Experience with IBM or Red Hat ecosystems in an integration or technical marketing capacity
- Familiarity with compliance frameworks (e.g., FedRAMP, HIPAA, ISO 27001) and enterprise security workflows