Product Marketing Manager

Summary

Join Demandbase as a full-time Product Marketing Manager (PMM) to lead positioning, go-to-market strategies, and cross-functional enablement for Demandbase’s Integrations and Partner Ecosystem. This role involves crafting compelling narratives, driving integration adoption, enabling teams to deliver value, and equipping sales and marketing teams with the necessary tools and knowledge to promote data products. You will lead GTM strategy for Demandbase integrations and partner solutions, drive internal alignment, deliver integrated launch plans, and craft compelling value propositions. Responsibilities also include defining messaging, creating sales enablement content, collaborating with partner and product teams, supporting partner launches, driving customer and partner success, conducting market research, and tracking key metrics. Demandbase offers a competitive salary and a comprehensive benefits package.

Requirements

• 3-5+ years of product marketing experience, ideally in B2B SaaS
• Experience marketing platform products, integrations, or partner ecosystems
• Experience working with partner marketing, channel and business development teams
• Strong ability to translate technical features into customer-centric stories and business outcomes
• Proven track record of cross-functional influence and GTM execution
• Excellent communication, content creation, and storytelling skills
• Bachelor's degree in marketing, business, or a related field

Responsibilities

• Lead GTM strategy for Demandbase integrations and partner solutions
• Drive internal alignment with product, partnerships, and sales
• Deliver integrated launch plans across owned, earned, and partner channels
• Craft compelling value propositions for internal and external stakeholders
• Define messaging for platform and integration stories tailored to buyer personas
• Create sales enablement content including battlecards, slides, FAQs
• Collaborate with the partner and product teams to activate integrations
• Support the launch of strategic partners, new channels, and new partner products
• Drive customer and partner success through effective storytelling
• Conduct competitive analysis and market research
• Be the voice of the partner GTM in cross-functional teams
• Track and share metrics that define success of partner/integration adoption

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Range of mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance