Product Marketing Manager - Sales Enablement

Summary

Join Figment, a leading provider of blockchain infrastructure solutions, as a Product Marketing Manager - Sales Enablement (APAC). You will be responsible for shaping Figment's positioning in key APAC markets, creating sales enablement materials, supporting go-to-market initiatives, collaborating with partners, and tracking market trends. This role requires 4+ years of product marketing experience, ideally in crypto, fintech, or B2B SaaS, and a deep understanding of APAC markets. Exceptional storytelling and writing skills are essential. Figment offers competitive benefits, a focus on personal career development, and a collaborative culture. Compensation details will be discussed during the interview process. Figment is a fast-growing, 100% remote-first company with a global presence.

Requirements

• 4+ years of product marketing experience, ideally in crypto, fintech, or B2B SaaS
• Deep understanding of APAC markets, particularly Singapore, Japan, Hong Kong, and other key institutional hubs
• Exceptional storytelling and writing skills — you know how to distill complex concepts into clear, compelling narratives
• Sensitivity and brand stewardship working in a highly regulated category for our compliant brand
• Experience enabling sales teams with assets that close deals
• Ability to work cross-functionally in a global team with stakeholders across time zones
• Comfortable working in a fast-moving, ambiguous environment
• Crypto native or strong interest in blockchain technology and staking

Responsibilities

• Develop tailored product messaging and positioning for APAC audiences that clearly communicates Figment’s value beyond fees and SRR, taking into account local market dynamics, regulatory landscapes, and competitive differentiation
• Partner closely with our APAC Sales team to create sales decks, one-pagers, customer narratives, and localized collateral that resonate with exchanges and institutional clients
• Support GTM initiatives for new product features, network launches, and regional campaigns. Collaborate with Product Marketing leads globally to localize strategy and assets
• Work closely with key partners in the region (e.g., exchanges, custodians, institutional players) to create joint marketing materials, case studies, and co-branded campaigns, while collaborating with our central Partner Marketing team
• Track regional market trends, competitive intelligence, and regulatory shifts to inform messaging and GTM plans. Feed local insights back to global product and marketing teams
• Collaborate with the APAC team, Marketing Coordinator in EMEA and Marketing team in North America

Benefits

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team