Global Product Marketing Manager

Summary

Join Tala, a company on a mission to empower the financially underserved, as a Product Marketer. You will be responsible for launching new financial products globally, crafting compelling messaging, and building exceptional customer experiences. This role demands collaboration with cross-functional teams across various countries. You will drive go-to-market strategies, manage customer communications, and analyze data to optimize campaigns. Success in this position requires strong product marketing expertise, mobile marketing experience, and the ability to work effectively in a fast-paced, global environment. The ideal candidate will possess a deep understanding of customer needs and the ability to translate data into actionable insights.

Requirements

• 3+ years experience in Product Marketing, with demonstrated expertise in launching new products and driving customer engagement and retention
• Deep experience developing strategies for mobile marketing campaigns (push, SMS, in-app channels) partnering with lifecycle teams to execute on strategies
• Demonstrated ability of creating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution
• Comfortable working in a fast-paced, dynamic environment with distributed teams
• Capable consumer of modern analytics tools; strong, demonstrated ability to translate data into actionable insights
• Strong writing skills and careful attention to detail
• Natural problem solver and thoughtful marketer
• Self-started, solution-oriented, and can-do attitude

Responsibilities

• Drive messaging and go-to-market planning of new products and services tied to clearly defined success metrics
• Partner with lifecycle marketing to build, manage, and execute end-to-end customer communications and product launch campaigns that lead to measurable KPI growth across engagement and retention metrics
• Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and iterate as needed
• Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights
• Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Product and Content Design, Brand, and Customer Experience, among others
• Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact
• Define user segments and create tailored campaigns for key customer personas
• Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply
• Analyze and synthesize learnings from the competitive landscape, leveraging key insights to define baseline expectations and Tala’s competitive advantage

Preferred Qualifications

• Understanding of the global digital lending/ banking and/or consumer mobile ecosystem
• Hands-on experience launching and scaling products for developing markets
• Competent in using Braze or similar marketing CRM