Product Marketing Manager

Summary

Join Bitso as a Product Marketing Manager and become the bridge between customer needs and product development. You will leverage deep customer insights to craft compelling go-to-market strategies, ensuring product success in a competitive market. Responsibilities include developing marketing plans, analyzing performance data, and collaborating with cross-functional teams. The ideal candidate possesses a strong B2C marketing background, experience with financial products, and a passion for cryptocurrencies. You will be data-driven, analytical, and capable of distilling complex information into user-centric narratives. This role offers the opportunity to make a significant impact on the growth of crypto adoption in Latin America.

Requirements

• Bachelor’s degree in Business, Marketing, or related fields
• 5+ years of experience in product marketing or related field
• Passion for cryptocurrencies and financial technology
• Proven ability to develop and execute marketing plans
• Strong analytical skills to interpret data, identify trends, and apply findings to future programs
• Excellent project management, multitasking, and both quantitative and qualitative skills
• Ability to thrive in a rapidly changing environment
• Self-starter with a proactive mindset and strong sense of ownership
• Fluent in English
• Results driven

Responsibilities

• Deeply understand our B2C customers and their financial goals, especially in areas like investments and cross-border payments. Use qualitative and quantitative research to uncover insights that shape product narratives and growth strategies
• Develop go-to-market strategies for new product launches and feature enhancements—crafting messaging, positioning, and marketing plans that resonate with key customer segments
• Drive product adoption and usage across the full lifecycle. Create and optimize campaigns and journeys that boost acquisition, engagement, and retention using clear hypotheses, experimentation, and performance metrics
• Collaborate with Product, Data, Design, Growth, CLM , and Brand teams to ensure alignment between the product roadmap and marketing strategies
• Analyze performance through data —tracking key metrics, uncovering insights, and iterating strategies based on what works. You’ll identify causality versus correlation and apply those learnings to improve future efforts
• Be the market expert. Constantly monitor competitors, market shifts, user behavior, and regulatory trends to inform strategy and uncover opportunities for differentiation
• Evangelize the user perspective internally , ensuring marketing, product, and executive stakeholders stay connected to customer needs and opportunities

Preferred Qualifications

Experience in the crypto industry; familiarity with stablecoins and crypto ramps is a plus

Benefits

• Me Time program, including unlimited paid time off
• Remote-first work environment
• Employee Stock Option program
• Zero trading fees through our Bitso Alpha app
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more