Product Marketing Specialist

Summary

Join Clipboard Health as a Product Marketing Specialist and play a critical role in shaping how we communicate the value of our products to prospective customers. You will develop and execute data-driven marketing campaigns, deeply understand customer needs, and create high-impact content. Success requires strategic thinking, creativity, and the ability to translate customer pain points into compelling marketing campaigns. You'll own and execute marketing strategies, making real-time decisions to optimize performance. This role involves collaboration with Product and Sales teams and staying ahead of industry trends. Clipboard Health is a fast-growing, profitable company with a remote team.

Responsibilities

• Develop and execute data-driven marketing campaigns that clearly communicate our product’s value to prospective customers
• Deeply understand customer needs and industry pain points, crafting messaging that resonates with key audiences
• Create high-impact content (e.g., email sequences, social media assets, landing pages, and sales collateral) to support feature launches and ongoing campaigns
• Own performance tracking - analyzing the effectiveness of campaigns and optimizing based on data insights
• Collaborate cross-functionally with Product and Sales teams to ensure cohesive messaging and go-to-market strategies
• Stay ahead of industry trends to identify and test innovative ways to market our solutions

Preferred Qualifications

• You thrive in fast-paced environments and take ownership of projects from ideation to execution
• You can think like a prospective customer, identifying their pain points and crafting messaging that speaks directly to their needs
• You’re both creative and analytical - able to come up with bold ideas while also measuring their impact
• You have experience creating compelling marketing content across various channels (email, social, ads, landing pages, etc.)
• You can work independently and make informed marketing decisions without waiting for extensive direction

Benefits

• Competitive pay
• Unlimited PTO
• Fully Remote
• Opportunity to make a significant impact with healthcare customers