Product Marketing Specialist

Summary

Join SiteZeus as a Product Marketing Specialist to drive growth through impactful product and content marketing. You will optimize SiteZeus messaging, create content addressing all buyer journey stages, and collaborate with sales and marketing teams. Understanding the market, buyers, and competitive landscape is crucial. You'll manage sales collateral, plan product launches, and train the sales team. Content creation includes blogs, webinars, and social media engagement. This remote position offers a competitive salary, flexible hours, and excellent benefits.

Requirements

• Be a self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment
• Possess strong project management skills, with ability to manage multiple projects with strict timelines
• Be willing to learn and should be able to flourish in a high growth, dynamic and entrepreneurial environment
• Have excellent written and verbal communication skills
• Have experience creating high impact content
• Have knowledge of SEO and social media engagement strategies
• Have a Bachelor's in Marketing, Marketing related field, or equivalent work experience

Responsibilities

• Collaborate with Product Management and Sales to develop product positioning and messaging that resonate with our target buyer personas. Inject this messaging into our Demand Generation efforts and sales tools
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
• Manage the collateral and sales presentations used to move prospects along through their buying journey
• Ensure that our website properly reflects our value proposition and best showcases our product
• Plan the launches of new products and capabilities to maximize customer adoption and market awareness
• Understand and support our sales team; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
• Understand the competitive landscape—be an expert on our competition and how they are positioned
• Deliver on a stream of blog, webinar, long-form content assets to build awareness and shape buyer priorities
• Create high-impact content for use in our demand gen efforts, including overview video’s, how-to guides, blog posts, case studies, white papers and webinars
• Amplify content creation with social media for community engagement, and influencer outreach for backlinks and referrals
• Support Marketing team campaigns by injecting thought leadership that attracts an audience and fosters demand

Preferred Qualifications

Have a minimum of 1-2 years experience in B2B or SaaS marketing

Benefits

• Unlimited PTO that we encourage you to use
• Flexible work hours
• 401(k); health, vision, and dental; and other traditional benefits for U.S.-based employees
• Paid parental leave
• Paid monthly community service time
• Paid company summits
• This is a Remote (work from home) position