Product Marketing Specialist

Summary

Join AppZen, a leader in autonomous spend-to-pay software, as a contract Product Marketing Specialist. This 3–6 month contract role, with potential for extension, offers a chance to contribute to a critical growth phase. You will collaborate with Marketing, Product, and GTM teams to plan, execute, and optimize product marketing initiatives. Responsibilities include supporting product launches, refining messaging, conducting market research, and creating marketing collateral. The ideal candidate possesses 3+ years of B2B SaaS product marketing experience and strong communication skills. This is a remote position within a fast-paced, collaborative environment.

Requirements

• 3+ years of experience in product marketing, preferably in B2B SaaS
• Strong communicator with a knack for simplifying technical concepts for business audiences
• Experience supporting product launches or go-to-market programs
• Self-starter with strong project management skills and the ability to juggle multiple tasks
• Comfortable working in a fast-paced, collaborative, and remote environment

Responsibilities

• Support planning and execution of product and feature launches across key channels
• Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging
• Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts
• Assist in refining and documenting messaging frameworks and product value propositions
• Translate product capabilities into clear, differentiated messaging tailored to target personas
• Maintain and update competitive positioning and battlecards
• Conduct research and synthesize market trends, customer needs, and competitive dynamics
• Help gather voice-of-customer insights to inform messaging, content, and campaign direction
• Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities
• Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks
• Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance

Preferred Qualifications

Familiarity with Finance, P2P, S2P, or enterprise automation software