Program Management Specialist, Marketing Process Optimization and Engineering

Summary

Join Elastic's Marketing Operations team as a Process Optimization and Engineering expert to lead initiatives in lead management, campaign management processes, and marketing automation solutions. You will collaborate with marketing, sales, and IT to optimize processes, identify gaps, and implement improvements. Responsibilities include analyzing key metrics, preparing system diagrams, maintaining documentation, and supporting the Conversica application. The ideal candidate possesses at least one year of experience in a related field, familiarity with marketing automation tools (Marketo a plus), and experience with Salesforce. Strong communication, data-driven decision-making, and the ability to work on a distributed team are essential. Elastic offers a competitive salary, stock program, RRSP matching, and a comprehensive benefits package focused on employee well-being.

Requirements

• At least 1 year of experience in Marketing, Sales Operations, or a related field
• Experience with marketing automation tools—Marketo is a plus, but not required
• Dedication to thoroughness and effective execution, with a strong ability to take accountability for outcomes
• Strong interpersonal and communication skills with the ability to adjust the level of detail depending on the audience
• Data-driven decision-making, including using available data or establishing new processes to capture vital information for informed decisions
• Bachelor's degree or equivalent experience in marketing, technology, or a related field
• Comfortable working on a fully distributed team

Responsibilities

• Work closely with marketing, sales, and IT partners to turn business needs into clear, actionable user stories for system improvements
• Analyze crucial metrics across lead and campaign management, collaborating with IT and Marketing Operations to identify optimization opportunities, streamline processes, and ensure system reliability
• Help identify gaps in our current processes and recommend practical solutions to enhance how we manage leads and campaigns
• Prepare visual diagrams of system architecture, functionality, and process flows
• Maintain detailed documentation throughout the process to ensure clarity and traceability of requirements, analyses, recommendations, and system diagrams
• Support the Conversica application, including ongoing configuration, troubleshooting, and collaboration with vendor and internal teams to ensure alignment with marketing goals
• Keep internal resources up to date, including project tools, FAQs, and documentation, so the entire team remains aligned

Preferred Qualifications

• Familiarity with Salesforce; admin experience is a bonus
• Experience or interest in AI-powered tools like Conversica is a plus

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
• Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program
• Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being