Paid Media Manager

Summary

Join Exverus Media, a data-driven media agency, as their new Paid Media Manager! This role involves leading integrated paid advertising campaigns, collaborating with internal teams, and maximizing performance across various platforms. You will be responsible for strategy development, campaign management, cross-channel collaboration, performance optimization, data analysis, and client communication. The ideal candidate has 4-6 years of experience in digital media, specifically paid search and social media, with agency experience preferred. Exverus Media offers a competitive compensation package, unlimited paid time off, flexible working hours and locations, and comprehensive benefits.

Requirements

• 4-6 years of experience in digital media, specifically focused on paid search and paid social media
• 4+ years of client facing experience presenting media plan recommendations and reporting on campaign performance
• Proven track record of managing successful paid search and paid social campaigns & teams
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc
• Excellent written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

Responsibilities

• Design and implement comprehensive paid search and paid social strategies that align with client goals
• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
• Oversee best-in-class creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others
• Lead and QA campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
• Advances knowledge of Pixel tracking & UTM tagging
• Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact
• Oversee monitoring and analyzing of campaign performance metrics to identify areas for improvement and innovation
• Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness
• Deliver relevant insights for actionable optimizations that ladder up to brand and business goals
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights
• Keyword Analysis Tool Experience (SpyFu, SEMRush, etc)
• Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis
• Act as a primary point of contact for clients and cross-functional teams regarding paid search and paid social campaigns
• Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives
• Stay informed about the latest trends and best practices in paid search and paid social advertising
• Share relevant insights with clients and the team to foster continuous improvement in campaign strategies

Preferred Qualifications

Agency experience preferred

Benefits

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)