Senior Paid Media Manager

Summary

Join Paddle as a Senior Paid Media Manager and play a critical role in enhancing the ROI and performance of our paid digital campaigns. You will lead strategic planning, execution, and optimization of paid media campaigns to drive brand awareness, demand generation, and customer acquisition. Collaborate with cross-functional teams to ensure message cohesion and funnel performance tracking, supporting regional sales teams with campaign creation and optimization. Analyze campaign effectiveness, identify opportunities for improvement, and monitor key performance metrics, providing regular stakeholder reports. Stay current with industry trends and partner with Product Marketing and Sales teams to conduct A/B tests. This role requires a proven track record of scaling paid media channels and driving measurable growth in a fast-paced environment, ideally within a SaaS company. You will be responsible for translating complex data into actionable insights and making data-driven decisions to ensure campaign precision.

Requirements

• You have proven success in scaling paid media channels, driving measurable growth and elevating demand generation, actively finding ways and making asks to senior leaders
• You excel in fast-paced environments, ideally from a SaaS background, understanding the big picture while aligning paid media strategy with business objectives
• You skillfully translate complex data into clear, actionable insights for stakeholders who aren't deeply familiar with paid media
• You maintain a sharp focus on ROI, making data-driven decisions while ensuring precision in every campaign
• You build cohesive campaigns by effectively bringing teams together
• You stay current with digital marketing trends, paid media practices, and emerging technologies
• 6+ years managing B2B paid media campaigns
• Experience leading campaigns across Google Ads, LinkedIn, Facebook, Twitter, and programmatic display
• Track record managing $1M+ annual budgets efficiently
• Strong analytical skills and data-driven approach to campaign optimization
• Experience with ABM strategies: Proven track record of integrating paid media into account-based marketing to engage high-value accounts and deliver personalized campaigns
• Familiarity with attribution models, lead scoring, and marketing funnel strategies
• Strong communication skills

Responsibilities

• Lead strategic planning, execution, and optimisation of paid media campaigns to drive brand awareness, demand generation, and customer acquisition
• Develop comprehensive paid media plans aligned with business goals, marketing initiatives, and integrated campaigns
• Collaborate with cross-functional teams—including Campaigns, Creative, Brand, Content, Sales, and Operations—to ensure message cohesion and funnel performance tracking
• Support regional sales teams with campaign creation and optimisation. Align campaigns with performance targets to accelerate the sales pipeline and increase revenue. Monitor regional campaigns and provide data-driven recommendations for improvement
• Analyse campaign effectiveness. Recommend budget reallocation to high-performing campaigns and channels while identifying areas for improvement
• Identify opportunities in current paid channels and campaigns and develop action plans to enhance overall performance
• Monitor key performance metrics (leads, MQLs, SQLs, signups, go-lives, pipeline, and revenue) and provide regular stakeholder reports with actionable insights
• Stay current with industry trends, platform updates, and emerging technologies to maintain Paddle's leadership in paid media innovation
• Partner with Product Marketing and Sales teams to conduct A/B tests, determining the most effective messaging, creative, and targeting strategies for each campaign

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training