Programmatic Media Buyer

Summary

Join Townsquare Ignite as a Programmatic Media Buyer and partner with the Sales and Account Management team to achieve client goals. This remote position involves managing programmatic campaigns, translating data into visuals, and developing tactical executions across multiple Demand Side Platforms (DSPs). You will monitor campaign performance, prepare reports, and provide recommendations for improvement. The ideal candidate possesses a strong programmatic buying background, excellent analytical skills, and the ability to build client relationships. You will proactively develop creative solutions to optimize campaign performance and exceed client expectations. This role offers opportunities for professional growth and development within a dynamic and supportive team environment.

Requirements

• 4-year college degree or comparable work experience required
• 2+ years of experience in programmatic media
• Extensive experience buying media through various DSPs
• Manages time effectively; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator with experience leading interdepartmental projects
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• Advanced Excel skills

Responsibilities

• Perform hands-on analyses of programmatic (Display, Video, CTV, Native, etc) campaigns
• Implement and optimize programmatic campaigns to successfully execute the defined strategy and achieve business results
• Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance
• Provide insights and feedback on media buying platforms to improve functionality
• Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program