Programmatic Seo

Summary

Join Pavago as a Programmatic SEO Specialist and elevate our clients' brand visibility. You will analyze SEO performance, identify improvement areas, and develop comprehensive action plans to boost search engine rankings. This role demands technical SEO expertise, market analysis, and continuous optimization. You will conduct SEO audits, develop strategies, perform market research, optimize landing pages, and leverage automation tools. Regular performance measurement and reporting are crucial. The position is full-time and remote, working EST hours.

Requirements

• 3+ years of experience in SEO, with a focus on programmatic SEO and technical SEO
• Expertise in Google Analytics, SEMrush, Zapier, Slack, Hangouts, Notion, Monday, and other SEO tools
• Strong understanding of SEO principles, keyword research, backlinking strategies, and content optimization techniques
• Ability to analyze large datasets and derive actionable insights to inform SEO strategies and drive business growth
• Experience implementing automation processes to streamline SEO workflows and reporting
• Able to identify SEO issues and execute solutions efficiently while maintaining long-term strategies

Responsibilities

• Analyze the current SEO performance, identify gaps, and formulate a comprehensive SEO action plan to optimize the company’s online presence
• Regularly assess the company's search engine position and compare performance metrics against industry benchmarks to ensure alignment with business goals
• Conduct thorough market research to identify emerging trends, analyze competitor strategies, and uncover new keyword opportunities for the business
• Optimize content and structure of product feature landing pages, ensuring they are aligned with SEO best practices and optimized to attract targeted clients
• Tailor SEO strategies based on post-demo client feedback, improving client engagement and conversion rates
• Leverage automation tools like Zapier to streamline SEO processes, improve scalability, and enhance reporting efficiency
• Stay up-to-date with the latest SEO trends, algorithm changes, and tools to continuously improve SEO performance and keep the brand ahead of competitors
• Regularly track and measure key SEO metrics (traffic, rankings, conversions) to ensure objectives are being met and inform future strategies

Preferred Qualifications

• You are a strategic thinker who can balance immediate SEO improvements with long-term success
• You have a proven track record of driving significant traffic and improving rankings through a data-driven, programmatic approach
• You are comfortable working independently and proactively on complex SEO challenges
• You’re passionate about staying on top of industry trends and continuously refining your SEO knowledge

Benefits

Full-Time, Remote