Paid Media Manager

Summary

Join Learning Technologies Group (LTG) as a Paid Media Manager and lead the strategy and execution of paid advertising campaigns across various LTG brands. Collaborate with the central marketing team and brand/product marketing managers to ensure cohesive campaign design. This role offers a dynamic environment with opportunities for autonomy, collaboration, and professional growth. You will manage multiple paid media accounts, optimize campaigns for maximum ROI, and work with various marketing teams to achieve broader marketing goals. The ideal candidate possesses extensive experience in B2B paid media, data analysis, and digital marketing.

Requirements

• You’re an expert paid media strategist with the know-how to help growth our brands in creative ways
• You have 3 to 5 years digital marketing experience including developing digital campaigns and managing multiple paid media accounts including AdWords, Bing, LinkedIn Ad Manager, Capterra and other PPC ad platforms
• You’re a proven digital media strategist with a broad knowledge of how online marketing works and connecting digital campaign to business growth
• You are passionate about online advertising, results and testing with experience in data modeling including using tools like Google Analytics, Data Studio, GTM, Search Console, Website CMS’s, and A/B testing software
• You are all about processes, both pioneering and adapting to existing processes
• Care about quality and QA everything to ensure top quality work is delivered across all channels
• You have experience using Salesforce, Marketo or Pardot
• Bachelor’s Degree

Responsibilities

• Lead the strategy and day-to-day optimization of the global paid advertising programs of Learning Technologies Group brands to include strategic planning, campaign management, keyword portfolio development, bidding, a/b testing plans, remarketing, and landing page optimization
• Perform daily account management of multiple paid media accounts (Google Adwords, LinkedIn Ads, Bing, Twitter Ads, online industry publications, programmatic display and software review platforms such as Capterra)
• Maintain and monitor keyword and audience bids, account daily and monthly budget caps, impression share, clicks, conversion rate and other important account metrics
• Manage paid advertising budget planning and forecasting to ensure optimal and predictable spend across various campaigns and platforms
• Develop goals and lead targets for each brand that determine which paid channels will yield the best return on spend against the brands target objectives
• Monitor, track and evaluate campaign performance analytics, based on KPI targets including CTR, CPC, CPL and conversion rates. Optimize campaigns accordingly to maximize lead generation and drive brand awareness
• Effectively interact with search engines to understand their services, capabilities, and operational requirements
• Research new paid media partnerships to expand our reach and/or lower cost-per-acquisition
• Work collaboratively with brand marketing managers, website, SEO and analytics team members to optimize paid search campaigns to achieve broader marketing goals and initiatives