Programmatic Yield Manager

Summary

The job is for a Programmatic Yield Manager at Battlefy, an esports platform. The role involves optimizing programmatic advertising strategy, managing ad network partnerships, analyzing data for revenue growth, and implementing strategies to increase yield across the platform. The position is remote-friendly.

Requirements

• Proven experience in programmatic advertising, ad operations, or digital media management
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Knowledge of ad serving platforms, ad exchanges, DSPs, and other programmatic advertising technologies
• Familiarity with industry standards and regulations related to online advertising, including GDPR and CCPA compliance

Responsibilities

• Develop and execute a comprehensive programmatic advertising strategy to maximize revenue while maintaining a positive user experience
• Manage relationships with ad networks, demand-side platforms (DSPs), and other advertising partners to ensure optimal fill rates and CPMs
• Analyze advertising performance data and user behavior to identify opportunities for revenue optimization. Implement A/B tests and other experiments to improve ad performance and user engagement
• Monitor and forecast ad inventory to ensure adequate supply for demand. Work closely with sales and operations teams to optimize inventory allocation and pricing
• Implement and enforce ad quality standards to maintain a high-quality user experience. Monitor ad creative performance and ensure compliance with industry standards and regulations
• Generate regular reports on advertising performance, revenue metrics, and key performance indicators (KPIs). Provide insights and recommendations based on data analysis to drive business decisions

Benefits

• Opportunity to work at the forefront of the esports industry and shape the future of gaming
• Collaborative and inclusive culture with a passion for innovation and excellence
• Competitive salary and benefits package, including stock options and professional development opportunities
• Flexible work environment with opportunities for remote work and flexible hours