Senior Public Relations Manager

Summary

Join Serotonin, a leading go-to-market firm for transformative technologies, as a Sr. Public Relations Manager. You will lead strategic communications and media relations for cutting-edge clients in web3, AI, and other frontier tech sectors. This key role involves developing and executing PR campaigns, building media relationships, creating compelling content, and collaborating with clients and internal teams. The ideal candidate possesses a strong track record in PR, a robust network of journalist contacts, and experience in web3 or related industries. Serotonin offers a competitive salary, health insurance (US only), 401(k) (US only), remote work opportunities, and travel opportunities.

Requirements

• 4-6 years of experience working in comms/ PR roles at an agency or in-house, with a background in general tech, web3, AI, Enterprise, Cloud, or Hardware
• Successful track record of leading initiatives across brand comms, news campaigns, and thought leadership — ie. crafting brand assets, executing all media outreach and coordination, stakeholder management, and securing earned speaking engagements
• Strong media relationships in tech, and adjacent media verticals
• Sharp writing and editing skills
• Capacity to thrive in a fast-paced environment and navigate multiple projects
• Proven ability to collaborate and communicate with clients and teammates

Responsibilities

• Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes
• Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)
• Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials
• Proactive pitching– secure thought leadership opportunities across media, podcasts, and events
• Industry events — help curate strategic event presence and work 1x1 with client reps to secure, conceptualize, and optimize speaking opportunities at leading industry events
• Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution
• Comms infrastructure– support in all public relations activities, managing media inquiries and founder requests
• Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights
• Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations
• Crisis communications: advise on strategic comms to help clients navigate sensitive situations
• Work as part of Serotonin PR team to bring new opportunities to our shared portfolio of clients

Preferred Qualifications

• Exposure to web3 and the prominent ecosystems, technical primitives, culture of open source/ decentralized systems, and the use cases that define the industry landscape is a plus
• Events experience highly preferred
• Candidates with a demonstrated background in AI, Enterprise, Cloud, or Hardware are highly preferred

Benefits

• Competitive Salary
• Health Insurance - (US Only)
• 401(k) - (US Only)
• Remote Work
• Opportunity for travel
• $110,000 - $125,000 a year