Referral Marketing Manager

Summary

Join Care Access as our Referral Marketing Manager and lead the evolution of our successful Care for Friends Program. You will develop a strategic roadmap to enhance the program, analyze performance, create engaging materials, and manage a team. This role requires strong communication, analytical, and leadership skills, along with experience in program development and patient engagement. You will collaborate with cross-functional teams and report on program KPIs. The position is remote with minimal travel and offers the opportunity to significantly impact patient care and clinical trial access. This role offers the chance to build upon a successful program and innovate within a collaborative environment.

Requirements

• A dynamic leader with experience in program development, marketing strategy, and patient engagement
• A proven track record of taking existing initiatives to the next level through strategic planning and innovation
• Strong communication and analytical skills, with the ability to transform data into actionable strategies
• Someone who thrives in a fast-paced, collaborative environment and is excited to make a meaningful impact
• Minimum education: Bachelor’s degree in Marketing or a similar field

Responsibilities

• Develop a strategic roadmap to enhance the program, including communication plans, outreach strategies, and patient engagement initiatives
• Analyze current referral program performance and identify areas for growth and improvement
• Conceive dynamic engagement materials that drive intent to act
• Develop a marketing strategy to effectively market and promote the program to program participants
• Manage and support our newly created Program Engagement Coordinator role, including hiring, onboarding, training, and performance development
• Lead targeted campaigns using data insights to increase program participation and referral success rates
• Conduct A/B testing and optimize communication efforts (email, SMS, and more) to drive results
• Work closely with marketing, operations (sites and events), and other internal teams to align messaging and ensure program consistency
• Oversee communication channels to ensure patients receive timely, relevant, and impactful messages
• Manage fulfillment of payments and timelines to ensure processing is completed
• Monitor program KPIs and provide actionable insights to stakeholders
• Prepare regular reports highlighting successes, challenges, and opportunities for growth
• Turn participant feedback into actionable improvements
• Other ad hoc responsibilities as needed

Benefits

• Build on Success: Take charge of a program with a solid foundation and help it achieve new heights
• Lead and Innovate: Be at the forefront of driving patient engagement and creating meaningful connections
• Collaborate and Grow: Work with a passionate, cross-functional team that values creativity and bold ideas
• This is a remote position with less than 10% travel requirements