Growth Marketing Manager

Summary

Join Kraken's Organic Growth team as a fully remote employee and drive sustainable user acquisition for our suite of mobile crypto apps. You will lead app growth campaigns, optimize app store presence, and enhance conversion rates. Leverage data-driven decision-making and collaborate with cross-functional teams. Success requires mobile growth expertise, data analytics skills, and a deep understanding of growth fundamentals. Passion for crypto and strong communication skills are essential. This is an ongoing application process with no deadline.

Requirements

• Mobile growth expertise: Demonstrate experience driving organic user acquisition for mobile apps at a top-tier brand
• Data analytics skills: Possess strong proficiency in data analysis, with experience using tools like Appsflyer, Mixpanel, Tableau, App Store Connect, Google Play Console, and third-party ASO tools
• Deep understanding of growth fundamentals: Know growth models, virality mechanics, k-factor optimization, referral strategies, and conversion funnels
• App store optimization (ASO) mastery: Demonstrate proven ability to optimize metadata, improve keyword rankings, and enhance store page conversions. Have experience driving growth on top-tier mobile apps
• Strategic and creative thinking: Balance data-driven decision-making with creative problem-solving to drive meaningful growth. Know best practices and add incremental value beyond that
• Passion for crypto: Have a strong interest in blockchain technology, digital assets, and the evolving financial landscape
• Collaboration and communication: Work cross-functionally with marketing, product, design and engineering teams to align on strategies and execute growth initiatives. Present findings and results to executives regularly

Responsibilities

• Drive app growth campaigns: Work with cross-functional stakeholders in marketing and product to pounce on key industry events, set up campaigns and drive users into our apps to transact, share, etc
• App store optimization (ASO): Lead efforts to improve organic traffic through metadata optimization, keyword and category strategy, and app SEO across all Kraken mobile apps
• Localized app store strategies: Manage and optimize localized app store pages to drive growth in key global markets
• Conversion rate optimization (CRO): Collaborate with the CRO team to support app store experiments that maximize install conversion rates. Understand the relationship between user psychology and funnel math, and have experience running a/b tests and custom product pages to drive incremental conversion
• Referral growth: Develop and optimize mobile refer a friend and incentive programs to enhance virality, improve k-factor, and drive organic user acquisition
• Data-driven decision making: Use analytics tools to track, measure, and optimize organic growth performance, ensuring data-backed strategies drive user acquisition
• Reputation management: Improve our app store reviews and ratings to ensure we maintain a strong brand presence, finding opportunities to create review loops at the right moment by partnering with product and lifecycle teams
• Competitive and market research: Stay ahead of industry trends, competitor ASO strategies, and emerging mobile growth tactics to keep Kraken at the forefront of the market

Preferred Qualifications

• Ideally, you have experience with on and offchain data analysis
• Bonus points if you can get us featured in the app store(s)