Growth Marketing Manager

Summary

Join Kraken's Organic Growth team as a fully remote employee and drive sustainable user acquisition for their suite of mobile crypto apps. You will spearhead app growth campaigns, optimize app store presence, and leverage data-driven strategies to maximize user engagement and conversion. The role demands expertise in mobile growth, data analytics, ASO, and a deep understanding of growth fundamentals. Success requires collaboration with cross-functional teams and a passion for crypto. Kraken offers a unique opportunity to shape the future of crypto adoption within a dynamic and globally distributed team.

Requirements

• Mobile growth expertise: Demonstrate experience driving organic user acquisition for mobile apps at a top-tier brand
• Data analytics skills: Possess strong proficiency in data analysis, with experience using tools like Appsflyer, Mixpanel, Tableau, App Store Connect, Google Play Console, and third-party ASO tools
• Deep understanding of growth fundamentals: Know growth models, virality mechanics, k-factor optimization, referral strategies, and conversion funnels
• App store optimization (ASO) mastery: Demonstrate the proven ability to optimize metadata, improve keyword rankings, and enhance store page conversions. Have experience driving growth on top-tier mobile apps
• Strategic and creative thinking: Balance data-driven decision-making with creative problem-solving to drive meaningful growth. Know best practices and add incremental value beyond that
• Passion for crypto: Have a strong interest in blockchain technology, digital assets, and the evolving financial landscape
• Collaboration and communication: Work cross-functionally with marketing, product, design and engineering teams to align on strategies and execute growth initiatives. Present findings and results to executives regularly

Responsibilities

• Drive app growth campaigns: Work with cross-functional stakeholders in marketing and product to pounce on key industry events, set up campaigns and drive users into our apps to transact, share, etc
• App store optimization (ASO): Lead efforts to improve organic traffic through metadata optimization, keyword and category strategy, and app SEO across all Kraken mobile apps
• Localized app store strategies: Manage and optimize localized app store pages to drive growth in key global markets
• Conversion rate optimization (CRO): Collaborate with the CRO team to support app store experiments that maximize install conversion rates. Understand the relationship between user psychology and funnel math, and have experience running a/b tests and custom product pages to drive incremental conversion
• Referral growth: Develop and optimize mobile refer a friend and incentive programs to enhance virality, improve k-factor, and drive organic user acquisition
• Data-driven decision making: Use analytics tools to track, measure, and optimize organic growth performance, ensuring data-backed strategies drive user acquisition
• Reputation management: Improve our app store reviews and ratings to ensure we maintain a strong brand presence, finding opportunities to create review loops at the right moment by partnering with product and lifecycle teams
• Competitive and market research: Stay ahead of industry trends, competitor ASO strategies, and emerging mobile growth tactics to keep Kraken at the forefront of the market

Preferred Qualifications

• Ideally, you have experience with on and offchain data analysis
• Bonus points if you can get us featured in the app store(s)