Regional Marketing Manager

Summary

Join Grafana Labs as a Regional Marketing Manager to lead and execute data-driven marketing initiatives. You will drive adoption and demand generation, collaborate with sales on ABM campaigns, plan and execute various marketing programs (events, webinars, trade shows), and develop marketing plans with defined KPIs. The role involves monitoring campaign performance, leading regional partner marketing strategy, and collaborating with the broader marketing team. This position requires 5+ years of field/regional marketing experience, strategic planning and execution skills, proficiency in Salesforce, and fluency in business-level Japanese. The role includes up to 40% travel and flexibility to work across time zones. Compensation includes equity and bonus (if applicable), with additional benefits listed on the careers page.

Requirements

• 5+ years of experience in field/regional marketing or a closely related marketing discipline
• Demonstrated ability to lead strategic planning and execution of marketing programs in collaboration with sales
• Skilled in aligning regional activities with broader go-to-market motions, including open source engagement
• Proficient in using Salesforce for campaign management, reporting, and data accuracy
• Willingness to travel up to 40% to support events and team activities
• Flexible and able to work across time zones when needed
• Strong communication and organisational skills; ability to manage multiple priorities and stakeholders
• Fluent in business-level Japanese, both written and verbal

Responsibilities

• Driving adoption and demand generation programs to build pipeline, generate qualified leads, and increase brand awareness
• Leading quarterly planning with regional sales leadership to define and prioritise strategic marketing objectives
• Collaborating with sales to develop integrated ABM (Account-Based Marketing) campaigns aligned with corporate and regional strategies
• Planning and executing a wide range of programs including in-person events, regional webinars, trade shows, and Grafana-hosted activities
• Developing marketing plans with defined goals, budgets, timelines, and KPIs; managing event execution and reporting
• Creating post-event feedback loops through surveys, executive summaries, and reporting
• Collaborating with the broader regional marketing team to share learnings and drive program innovation
• Monitoring and reporting on the performance of campaigns and marketing investments using dashboards and regular pipeline reviews
• Leading the regional partner and channel marketing strategy, with a focus on high-value joint marketing opportunities

Preferred Qualifications

• Experience with marketing tools such as Splash, Marketo, Clearbit, DemandTools, and Google Analytics
• Background in open source go-to-market strategies
• Familiarity with partner/channel marketing planning and execution

Benefits

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment
• Transparent Communication – Expect open decision-making and regular company-wide updates
• Innovation-Driven – Autonomy and support to ship great work and try new things
• Open Source Roots – Built on community-driven values that shape how we work
• Empowered Teams – High trust, low ego culture that values outcomes over optics
• Career Growth Pathways – Defined opportunities to grow and develop your career
• Approachable Leadership – Transparent execs who are involved, visible, and human
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable
• Equity
• Bonus (if applicable)